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an overview of the socio-economic trends that our audiences are digitally living
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Hannah@hannahrudman.com
RUDMANCONSULTING
Shift Happens!3rd July 2008
HANNAH RUDMAN
From push… to pull: personalisation, participation,
production and porosity!
Hannah@hannahrudman.com
RUDMANCONSULTING
National Office of Statistics reports…
57% homes have internet access -
c.85% connections broadband
c.95% population have mobile phone
Hannah@hannahrudman.com
RUDMANCONSULTING
Diminishing digital divide?
• Connectivity and kit– 87.6% UK homes have digital TVs – 300m smartphones in the world, – Nokia making an entry level handset, – Malawi building IT infrastructure for
smartphones not PC
• Convergence– In a few years time,mobile devices will hold 10TB data (10,000
GB)
Hannah@hannahrudman.com
RUDMANCONSULTING
New digital divide: participation!
Hannah@hannahrudman.com
RUDMANCONSULTING
From push to pull
• Business is changing– Networked, distributed
Hannah@hannahrudman.com
RUDMANCONSULTING
From push to pull: Media
• Time shifted content, Ofcom PSB review
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
From push to pull: government
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
National Theatre: new models of bringing together art & audiences
“It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec.
“Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
People want to do more than attend
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Cultural Snacking and sharing the experience
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Some co-production
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Intentful customers
• “Make me move” - make me be there?• Audience as co-programmer
– Eventful, thepoint,
Hannah@hannahrudman.com
RUDMANCONSULTING
Status Stories
Hannah@hannahrudman.com
RUDMANCONSULTING
Status Stories
• Conversation starters
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
Status Stories
• Story caching
Hannah@hannahrudman.com
RUDMANCONSULTING
New tools and distribution channels… what does it mean for
your organisation?• Photo phones• Video phones• Skype recording
Hannah@hannahrudman.com
RUDMANCONSULTING
Hannah@hannahrudman.com
RUDMANCONSULTING
From push to pull to porosity…
• Expect to have profound discussions!• Expect to change!• THANKS for listening!
I’m porous…Stay in touch!Hannah@hannahrudman.comwww.hannahrudman.com
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