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an overview of the socio-economic trends that our audiences are digitally living
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RUDMANCONSULTING
Shift Happens!3rd July 2008
HANNAH RUDMAN
From push… to pull: personalisation, participation,
production and porosity!
RUDMANCONSULTING
National Office of Statistics reports…
57% homes have internet access -
c.85% connections broadband
c.95% population have mobile phone
RUDMANCONSULTING
Diminishing digital divide?
• Connectivity and kit– 87.6% UK homes have digital TVs – 300m smartphones in the world, – Nokia making an entry level handset, – Malawi building IT infrastructure for
smartphones not PC
• Convergence– In a few years time,mobile devices will hold 10TB data (10,000
GB)
RUDMANCONSULTING
From push to pull: Media
• Time shifted content, Ofcom PSB review
RUDMANCONSULTING
National Theatre: new models of bringing together art & audiences
“It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec.
“Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”
RUDMANCONSULTING
People want to do more than attend
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
RUDMANCONSULTING
Intentful customers
• “Make me move” - make me be there?• Audience as co-programmer
– Eventful, thepoint,
RUDMANCONSULTING
New tools and distribution channels… what does it mean for
your organisation?• Photo phones• Video phones• Skype recording
RUDMANCONSULTING
From push to pull to porosity…
• Expect to have profound discussions!• Expect to change!• THANKS for listening!
I’m porous…Stay in [email protected]
