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This is my presentation for an interview for the position senior e-commerce manager at plasa.com.
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READY?
PLASA
COMWHAT’SNEXT?
ME YOUPLASA.COM
FIRSTWHO AM I?
NATALI ARDIANTO@nataliardianto
WORK
QUALITY
QUALITY
QUALITYRELEVANCY SEARCH
bm25 keywords distancekeyword weighting based on type
distance of businessnumber of testimonials
star ratingspageviews
last updated< 200 ms
TECHNOLOGY
CACHING & OPTIMIZATION TECHNIQUE
precompile php scripts - eacceleratorsquid – cache the whole pagemod_expire – cache static data locallymemcache – cache in memorymyisam_merge – put data in several tables and merge itpartition – cut data into several tables cluster – cut data into several serversreplication – create redundancy
TECHNOLOGY
COLLECT, MANAGE & ANALYZE MASSIVE AMOUNT OF DATA
2.500 people of the entertainment industry6.500 atm locations data
200.000 business address data800.000 atm transaction data per month
SEARCH & SEO
SEARCH & SEO
Search Engine OptimizationGoogle SitemapGoogle Webmaster ToolsYahoo Site ExplorerBing Webmaster Center
SEARCH & SEO
TIPS FOR PLASA.COM!
SEARCH & SEO
TIPS FOR PLASA.COM!
BETTER A ROUGH ANSWER TO THE RIGHT QUESTIONTHAN A DETAILED ANSWER TO THE WRONG QUESTION
IT’S NOT WHAT YOU WANT FOR PLASA.COM
IT’S WHAT THEY WANT FOR PLASA.COM
SMALL SURVEY
4 OPEN ENDED QUESTIONS1 MULTI SELECT QUESTION
plasa.com TOP OF MINDnot including e-commerce
Free emails; 9; 64%
Large iPad banner; 1; 7%
Community; 1; 7%
Web Forum; 1; 7%
Prizes; 1; 7%
Website; 1; 7% “email..pertamakali kenal internet kenal plasa kenal email”“webforum plasa dulu sangat menarik.”
plasa.com OFTEN USEDnot including e-commerce
Free emails; 11; 79%
Forum; 2; 14%
Never used before; 1; 7%
plasa.com WANT TO USEnot including e-commerce
Email KSISto
re
Foru
m
Iklan
Baris
Games
Ecard
s
IRC Chat Room
Groups
News Agg
regato
r
Plasa M
essenge
r0
2
4
6
8
10
1211
54
3 32
1 1 1 1 1
plasa.com GREAT TO HAVEnot including e-commerce
Download Repository10%
Community10%
Blog10%
News10%
Forum10%
Email with huge capacity30%
Free e-Book downloads10%
Mobile commerce10%
KEY FEATURES
EMAI
LS
FORUMKOMUNITAS SEKOLAH INDONESIA
EMAILS
THE USUAL STUFFunlimited email capacityintuitive interfacesofter penaltyfast accessthemespop3
THE HOT STUFFpush email service + telkomsel push email
web messenger among @plasa.com , telkomsel and flexi-chatting users
and access to Yahoo Messenger and G-Talksms alert on selected filters for flexi users
EMAILS
TELKOMREVENUESTREAM
ADVE
RTIS
EMEN
T
ADVERTISEMENT
ADVE
RTIS
EMEN
T
ADVERTISEMENT
ADVERTISEM
ENT
ADVERTISEMENT
ADVERTISEM
ENT
ADVERTISEMENT ADS
ADSADS
ADVERTISEMENTADVERTISEMENT
ADS ADS ADS
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVE
RTIS
EMEN
T
ADVERTISEMENT
ADS
EMAILS
text banner
EMAILS
email banner ads
FORUM
NOT JUST RECREATE
BUT ALSO REINVENT!
FORUMTRENDING
TOPICS
SUBSCRIBEDSUBFORUMS
FORUM TOPICSUPDATED USING AJAX
PROFILE
FRIENDS/FANS WHOALSO SUBSCRIBED
TO THE SUBFORUM
KOMUNITAS SEKOLAH INDONESIA
BRILLIANT PRODUCT!
REALLY USEFUL FOR AGE 6-18GOOD BRANDING FOR EARLY STAGES
104.071 SCHOOLS DATA
COMMUNITY NEVER TAPPED
KOMUNITAS SEKOLAH INDONESIA
LAST NEWS UPDATE: 20 JANUARY 2009
LAST EVENT UPDATE: 22 JULY 2009
LAST BULLETIN UPDATE: 11 DECEMBER 2009
LAST SCHOOL INSERTED: 21 APRIL 201020 NEW SCHOOL IN THE LAST ONE MONTH
SECOND CLASS WEBSITE
KOMUNITAS SEKOLAH INDONESIA
REWORK ON SOME BASIC ISSUES
KOMUNITAS SEKOLAH INDONESIA
NEW VISION
“TO BE THE NUMBER ONESTUDENTS, PARENTS AND SCHOOLS
SOCIAL INTERACTIONIN INDONESIA”
KOMUNITAS SEKOLAH INDONESIA
NEW MISSION
“TO DIGITIZE EVERY SCHOOLASPECT AND CREATE A CLOSER BOND
BETWEEN SCHOOL AND PARENTSAND CREATE NEW PERSPECTIVE IN
COLLABORATION BETWEEN STUDENTS FROM DIFFERENT SCHOOLS”
KOMUNITAS SEKOLAH INDONESIA
FEATURES LINEUP
•SCHOOL DIRECTORY•EVENT CALENDAR•WEB FORUM•WEB MAIL•WEB CHAT
100.000 SCHOOLS
$ 100 / mo
$ 10.000.000 / mo
KOMUNITAS SEKOLAH INDONESIA
KOMUNITAS SEKOLAH INDONESIA
FEATURES LINEUP
•DIGITAL STUDENT CARD• DEBIT CARD DOUBLE AS STUDENT CARD• AUTO DEBET SCHOOL TUITION FEE• DIGITAL ABSENCE USING BARCODE/PROXIMITY SENSORS
•DIGITAL REPORT CARD• EXAMINATION RESULT
•SCHOOL FINANCIAL STATEMENTS• BALANCE SHEET• OVERDUE ALERT• EXPENSES
•FREE SMS BROADCAST FROM SCHOOL TO PARENTS• NOTIFICATION OF STUDENT NOT ATTENDING SCHOOL• NOTIFICATION OF PARENTS MEETING AND EVENTS• NOTIFICATION OF DUE DATE TUITION PAYMENT• EXAM SCHEDULE• EXAM RESULT
KOMUNITAS SEKOLAH INDONESIA
FEATURES LINEUP
•EVENT• EXTERNAL: PENSI, STUDENT ACTIVITIES, GENERAL ACTIVITIES
(KUMKUM, UNDERGROND SECRET DINING, SAHABAT MUSEUM)• INTERNAL: EXAM SCHEDULES FOR STUDENTS, HOMEWORK
DEADLINES•WEB FORUM• SYNC WITH TWITTER AND FACEBOOK• TOPICS ON EXTRA CURRICULAR ACTIVITES FOR INTER-SCHOOL
•E-LEARNING• ACCESS TO E-BOOKS (DEPDIKNAS)• ACCESS TO TUITION MATERIALS• HOMEWORK SUBMISSION• WEB 2.0 EXAM MATERIALS• UAN PREP TESTS
KOMUNITAS SEKOLAH INDONESIA
FEATURES OF THE FUTURE
•ACCOUNTING SYSTEM FOR SCHOOLS• USES CLOUD COMPUTING TO STORE CRITICAL INFORMATION• REDUNDANCY, AVAILABILITY, SECURITY
•TEACHER PROFILES• ACHIEVEMENTS• EXPERIENCES
•JOB FAIR FOR SENIOR HIGH GRADUATES•PHILANTHROPIST/VC LOUNGE• STUDENTS/SCHOOLS SHARE IDEAS ABOUT THEIR DREAMS• VC INVESTS IN THOSE DREAMS
•ONLINE COMPETITION
WE HAVE ALL THE RESOURCES WE NEED
WHAT WE DON’T HAVE IS TIME
WHAT ARE YOU WAITING FOR?
THANK YOU
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