Podcasting Talk - ThinkVisibility Leeds 2009
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These are the slides from a talk I gave about podcasting and Internet broadcasting at the Think Visibility event in Leeds, 7th March 2009. The slides on their own may be that helpful but please visit http://danlynch.org for more info and supporting materials. Thanks - Dan Lynch
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- 1. Broadcasting Beyond Boundaries The art of podcasting and why
you should care about it By Dan Lynch - http://danlynch.org
2. About Me
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- Musician, Sound Engineer & Big Geek :)
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- Host of Linux Outlaws linuxoutlaws.com
Producer of the Software Freedom Law Show FLOSS advocate, web
developer/host and writer. Former .NET developer for the NHS 3. A
Few Questions
- The things I hope to address today:
-
- ...and last but not least, how to make one!
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- Why should you care about them?
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- What does it involve, costs & kit?
4. A Podcast Is...
- A piece of pre-recorded media delivered to subscribers for
download via the web.
- On demand, not broadcast live
- Nothing to do with the Apple iPod
- Emerging media format, still young
- Subscription based, fans subscribe to an RSS feed and are
notified of new episodes as they hit the feed.
- Usually anmp3file for audio but could be any format
5. RSS = Really Simple Syndication An RSS feed is simply a list
of content on a site which is updated by when something is
published and checked by subscribers. When new content exists they
are informed. 6. Why You Should Care
- Major promotional tool for your product or service
- Cost advantages over traditional media TV or Radio
- Global reach, a potential International audience
- The opportunities are endless
7. Promotion - Examples
- Diggnation Revision3 Internet Television
8. Costs Audio Equipment
- Microphones, mixers etc. Don't have to be expensive.
- Behringer B-1 69 / AKG C1000 90 ish
- A computer for recording with a reasonable sound card or
interface. Free software like Audacity
- Starter packs with everything you need are available from
85
9. Costs Servers & Bandwidth
- Domain name 10 per year or less
- Large media files can mean lots of bandwidth
- Dreamhost offer unlimited bandwidth and disk space for $5.95pm
right now.
- Libsyn.com Unlimited bandwidth, fast connection, personal pages
about $5pm
- Free services like podbean.com
10. Cost Comparison
- A complete setup to last you a year for 100 - 150, equipment
included!
- Compare that to buying a one-off minute slot on a radio network
or TV station
- You can save 1000's plus gain an International reach and talk
to people all over the planet
11. Getting Started
- Record your content. You need a good idea, something
interesting to viewers or listeners
- Perhaps include some music but make sure you can legally use
it.
-
- ...or if you're really serious about podcasting you could get
abespoke thememade, ask me about that ;)
12. Setup your site & feed
- Creat your site, you can use Drupal or Wordpress quickly and
easily.
- Drupal audio module, WP PodPress plugin
- Use a feed redirection service like Feedburner.com
- Send the feed from your site through Feedburner
- http://feeds.feedburner.com/mypodcast
13. Upload Your Content
- Produce a file, mp3, ogg whatever. A finished product
- Upload your media file and publish, your feed should
update.
- That's it you've published a podcast but there's more you can
do...
14. iTunes and Beyond
- You can add your podcast to iTunes by submitting the feed
address.
- Promote your show by listing it in directories:
- Use tools like Digg, Twitter, Identi.ca Last.fm and Facebook to
connect with new listeners
15. What are you waiting for?
- No better time than now, the media is changing and this is a
chance to get on board.
- If you'd like to discuss production, promotion or anything else
to do with podcasting please contact me any
time:[email_address]