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There’s no such thing as “Social Media”
The most important
pattern you’ll ever learn
Medium Medium
Medium
PRO
CON
old
old
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Soooo… How about
the internet?
Social media?
Using the social internet in business.
Experience it.
Discuss it.
Share it.
Push it!
How we invest:
Experience it!
Discuss it.
Share it.
Push it.
How do we engage with a brand?
Least impact
Most impact
Most control Least control
paid
owned
earned
paid
owned
earned
Least impact
Most impact
Most control Least control
paid
owned
earned
Least impact
Most impact
Most control Least control
Forwardability: I need new!
I need surprises
Our dreams, not your stories
Small, Simple,
Effective..
Thingies.
Online likeability
Attention!
Connection!
Action! Action! Action!
Action! Action! Action!
OK Go!
paid
owned
earned
Least impact
Most impact
Most control Least control
Educate us, Gary!
Something about pandas
maybe?
Action! Action! Action!
Action! Action! Action!
Show me the future!
Online
pillarisation
No more “anti social” media
Media aren’t social.
You are.
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