P2P - Real Time Communications in the Enterprise

Mainstreaming Peer-to-Peer Connectivity

Real-Time Communications in the Enterprise

Digital Government Institute – September 20, 2007

Mead EblanWireless Broadband Strategy ConsultantSeptember 20, 2007

Agenda

Mainstreaming Peer-to-Peer Connectivity

� P2P – What is it

� Mainstream and growing

� Beyond Filesharing

� Enter the Enterprise

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� Enter the Enterprise

� Where it works Peer Pressure starts early…

What is P2P?

� P2P relies on the computing power and bandwidth of all participants across the network- versus concentrating storage, distribution & processing on a relatively few servers.

� P2P networks are typically used for connecting nodes via ad hoc connections. P2P was not lost on Michelangelo.

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� A pure peer-to-peer network is not based on clients or servers, but equal peer nodes that simultaneously function as both "clients" and "servers" to other nodes on the network.

• The P2P network model differs from the client-server model where all communication is typically routed to and from central servers.

• Many businesses now operate a HYBRID of both, assigning client-server networking to some applications, and P2P to others.

P2P – Mainstream and Growing

� Peer-to-Peer applications benefiting most from broadband adaption.

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P2P – Beyond File Sharing

� The P2P model is being leveraged by applications going well beyond simple file sharing…

- Voice

- P2P VoIP outpacing traditional VoIP model (Skype vs Vonage)

- P2P SIP (Avaya)

- Content

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- Content

- Video distribution models (BitTorrent, Joost)

- Both Microsoft and Apple integrating P2P into the OS

- Kontiki (P2P grid-delivery platform) versus Akamai (CDN)

- “Open Business” Transactions

- Financial online community for borrowing & lending: http://www.prosper.com

- Mobile

- Skype, Jajah, PeerMe, iSkoot all providing mobile solutions

- Disintermediating the network – TerraNet

Snapshot: Mobile P2P VoIP Ecosystem

� Drive to simplicity increases span of complexity

Chips

Broadcom

Marvell

O/S

Microsoft

Symbian

Devices

Nokia

Motorola

Service

Providers

Needs MarketsStandards

802.11

802.11a/b/g

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Intel

TI

Atheros

Sharp

Conexant

Linux

Other

Clients

Skype

iSkoot

Jajah

Microsoft

Samsung

Sierra Wireless

Belkin

Netgear

ipdrum

Dell

Skype

Jajah

E-Plus

T-Mobile

3

• Mobility• Low Cost Voice• Collaboration• Presence Detecton • Information / Data• Chat• Transactions• File Sharing

• Residential• Enterprise• International• Campus• Hospitality• Travel• Roaming

Problem Identified Standards Chipsets Software Hardware Services Market Tuning

802.11a/b/g

WCDMA

HSDPA

EDGE

EVDO

EVDO R.A

P2P VoIP via Mobile to Mobile

� Doesn’t have to be complex.

� Example: Call Origination using mobile to Skype user, forwarded to mobile…

- No PC involved and virtually extends Carrier’s ‘network’

- Provides incremental revenue opportunity via 100% off-net calling

- Minimal traffic displacedLaptop/Desktop

Internet IP

Access

T1

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Mobile phone - UK

IPNetwork

Skype client forwardedto Mobile

T1

Cable

DSL

WiFi

Mobile phone - US

CAPEX: $40

OPEX: $.02cpm

Labor: 5 minutes

Extending your market: Priceless

Reality – Voice is Converging…

� Existing Obstacles to Voice Convergence:

- Separate numbers, phones, address books, and voicemail boxes

- Mobile service airtime charges for almost all calling services

- Benefits of value-added VoIP services confined to broadband IP networks

- Enterprise PBX mobility extensions are proprietary

Services Don’t Easily

Span Multiple Domains

But Services are not.

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- Enterprise PBX mobility extensions are proprietary & limited in scope

� What if:

- Dropped calls could be automatically reconnected.

- Mobile-to-landline calls could be seamlessly transferred

- A single phone could handle different recipient numbers, I.e. for office and for home – and STILL separate billing.

- You had one number for all your phones.

- International roaming calls made over your cellphone could be charged at local calling rates

Stock images I wanted to use.

P2P – Beyond Imagination

� Convergence is finally real.

� With infinite address space, autoconfiguration, IPsec support and Mobile IPv6, P2P networking will push asymmetrics and rhizomatics into newer Web 3.0 frontiers…

- Electricity

- Research into using peer-to-peer platform for distributing energy via ‘microgrids’

- Industry

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- Industry

- Goose P2P for manufacturing networks

- The future of combat

- rhizome, swarm and open source on the battlefield

- Emerging Applications

- The Semantic Web

- Near-field Communications (NFC)

- Augmented Social Networks (ASN)

- Real-Time Communications (RTC)

- Instant messaging (IM) married with Enterprise 2.0 technologies

Leaders emerge from crowds – and hubs emerge

from swarms.

P2P in the Enterprise

� Does P2P lend itself to RTC in the Enterprise? Yes:

• Decentralized ubiquity

• Robust interoperability

• Cost economies over client-server architecture

• Scalability

• Resource Sharing yet platform independent

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• Real-time communication

• Synchronized media

• Access to real-time information, communication & collaboration

� Yet, the Enterprise continues to shy from P2P. Considerations:

• Unease regarding security and identity management

• Concerns over network congestion & performance

• Interoperability, maintenance & upgrade complexities

• Enterprise-wide community controls & rules

Real-time collaboration need not be complex.

Real-Time P2P Business Uses

� Real-Time Communications (RTC)

� Instant messaging, voice, video

� Real-time customer information access

� Customer service, call centers

� Collaboration

� Project workspaces solving goals

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� Project workspaces solving goals

� Filesharing with co-workers

� Whiteboarding

� Cyber-conferencing

� Content Distribution

� Media, company meetings, classes

� Distribution of product updates/collateral

� Company announcements

� Media/Sales campaigns

� M2M-xMore typical stock

images.

Where Real-Time P2P Works

� P2P works better in Enterprise organizations with:

� Decentralized management style

� Team approach to knowledge work

� Complex alliances and partnerships

� Geographically dispersed and/or highly mobile workforce

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mobile workforce

� Wide range of computing and communications devices in use

� Dynamic, rapidly evolving business processes

� Need for coordination, collaboration and integration

� Growing amounts of important data and computing power at the “edges” of the organization

Coming, going, or yielding?

Select RT / P2P Enterprise Vendors

Company RT Enterprise Services

Avistar� VIDEO: Avistar’s video integration with IBM Lotus Sametime 7.5 enables one-click, one-to-one or multiparty video calling from the Lotus Sametime contact list or an active chat.

�WIRELESS: CommonTime provides wireless handheld solutions built exclusively for Enterprises running IBM Lotus Notes, and boosts mobile ROI for Fortune 1000 Enterprises.

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Enterprises.

FaceTime� SECURITY: FaceTime provides security solutions for management and control of “greynet applications” such as instant messaging, P2P file sharing, web conferencing, and VoIP.

� BUSINESS INTELLIGENCE: Pentos AG supports the optimization of enterprise-wide knowledgebased processes.

VoiceRite� UNIFIED MESSAGING: VoiceRite offers “IPC BLUE” Unified Messaging and Voice Response built on IBM WebSphere for Lotus Users. Voice messaging is controlled and messages are received within Lotus Sametime 7.5.

Company RT Enterprise Services

� Rapid calling from corporate LDAP directory

� Broadcast alerts with text, graphics and audio

� Click-to-call from web applications and messages

� Calendars, directories and messaging for schools and higher education

� Plus student roll calls, parent notification, hall passes

� Intelligent information appliance for hospital patients and staff

Select RT / P2P Enterprise Vendors

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� Intelligent information appliance for hospital patients and staff

� Anytime, anywhere time-clock and attendance

� Help desk messages from Remedy, Clarify, HP OpenView

� Inventory and product lookup for retail and manufacturing

� Zone paging and emergency response

� Safety and security sensor alerts

� Webcam display for security monitoring

� MS Exchange meeting notification

� Contact center screenpop and “wallboard”

� RSS news and stock feeds

� Quick survey applications

Concluding Thought - Starfish Networks

� Distributed networking, rhizome swarms, and the elimination of network hierarchy – guidelines for P2P networking hoisted from ‘The Starfish and the Spider’ by Ori Brafman and Rod Beckstrom:

� Diseconomies of scale

� Network effect

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� Network effect

� Power of chaos

� Knowledge at the edge

� Everyone wants to contribute

� Beware the hydra response

� Measure, monitor, and manage

� Flatten or be flattened

Imagination over Procrastination

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Thank You

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Mead Alexander Eblan

Wireless Broadband Strategy