Enterprise Social Media Communications - 2012

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Enterprise learning and development programmes on Social Media Communications. - Integrating Traditional & Social Media - Crisis Communications in Social Media - Harnessing the Potential of Social Media for Enterprises - Facebook for Effective Public Communication Campaigns

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  • 1.2012 Enterprise Learning & Development Programmes Social Media Communications PROGRAMME ENQUIRIES CONTACT: NORMAN NG EMAIL: NORMAN.NG@ICONMEDIA.COM.SG DID: (65) 6680-3827 FAX: (65) 6680-3827 ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SGLIBERO PURUS SODALES MAURIS, EU VEHICULA LECTUS VELIT NEC VELIT: www.apple.com/iwork

2. ICON MEDIA GROUP - ENTERPRISE LEARNING & DEVELOPMENT PROGRAMMES2012Influence your Branding & Shape Stakeholders Experiencewith our innovative, high impact & engaging social media solutionsPROGRAMMES Our Philosophy An enterprises most valuable asset are its People, engines that chart futureHarnessing Socialgrowth and brand equities. And in IMG, our innovative programmes empower People to strategise and develop high impact & engaging publicMedia for Enterprise relations & communications.Communications Our ApproachIntegrating Social &Deep Industry Knowledge - With a wealth of professional experienceMainstream Media spanning over 10 industries, IMG is best equipped to share extensive tacit knowledge on Social Media; Crisis Comms; Media Management /Facebook for Operations; Government Comms.; Public Relations, & Marketing Comms.Effective PublicEngagement &World Class Learning Pedagogies - IMG adopts only the best learning techniques, giving you strong returns on your training investments.Comms. Eachprogramme is meticulously designed with a robust mix of technical development, practical activities & problem based learning scenarios.Crisis Comms inSocial Media Customised Curriculums - 100% custom designed, because no two communication contexts are alike, therefore we cater to the specic communication proles and of each client. Whether you require 20min symposiums to multi-day training curriculums, weve got your training &APPLICATIONS development needs fully covered.Public Relations Our AssuranceManagement IMG has successfully delivered communication solutions to diverse industries, include Fortune 500Corporate Branding enterprises & government ministries. Our participants include whole-of-government participants including DivCommunications 1 Directors, Foreign Dignitaries, & PR / Comms. SeniorStrategies Managers.Norman NgManaging Director, IMGIcon Media reminded our team of the core tenets of communications -our company identity, the audience we serve and clarity of message.Bjorn Lee, CEO, Stickery (Co funded by Google Ventures) 3. ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N3LEARNING & DEVELOPMENT PROGRAMMES FALL 20122009 Our ParticipantsParticipants Organisations Partial Participant List Agri-Food & Veterinary AuthoritySome of our partner participants include Div 1 Directors, Managersand visiting foreign delegates with roles in Strategic Planning, Building & Construction Authority Corporate Developement, PR & Corporate Communications. Someof whom are listed as follows: Brunei Narcotics Control Bureau Asulham Rane, Chief Narcotics Ofcer, Brunei Narcotics Control Casino Regulatory Authority Bureau Central Narcotics Bureau Chang Gim Fook, Superintendent, CNB Hong Kong Police Force Dr. Lim Siew Mei, Country Director (China), BCA Housing & Development Board Foo Peng Jang, Press Sec. to Emeritus Senior Ministers Ofce McGraw-Hill Companies Jason Toh, Senior Curator, NHB Ministry of Information, Karen Lim, Corporate Communications Manager, RGSCommunications & the Arts Lim Jing Ting, Asst. Manager, Media Relations, MOH Ministry of Defence Lim Soh Din, Deputy Director, Media Programmes, MICA Ministry of Education Loke Chee Peng, Cluster Superintendent, MOE Ministry of Health Mary Lee, Cluster Superintendent, MOE Ministry of National Development Michelle Loh, Relationship Manager, Talent Engagement & Outreach National Heritage Board Directorate, PMO Urban Redevelopment Authority Richard Au-Yeung, Chief Inspector, Hong Kong Police Force Peoples Association Teo Chin Seng, Superintendent, CNB Prime Ministers Ofce Wendy Koh, Asst. Director (Corp), PA Rafes Girls School Rafes Institution Singapore Police Force Standard & Poors ICON MEDIA GROUPYOUR trusted partner in enterprise learning & development CONTACT: NORMAN NG EMAIL: NORMAN.NG@ICONMEDIA.COM.SG DID: (65) 6680-3827 FAX: (65) 6680-3827 ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG 4. ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N3LEARNING & DEVELOPMENT PROGRAMMES FALL 20122009Our Prog rammesHarnessing Social Mediafor Enterprise CommunicationsLEARNING SynopsisOBJECTIVES Social Media has profoundly impacted public communications, changing the way Public-Private Enterprises engage, dialogue and communicate with stakeholders, who have gained unprecedented access to more diverseRecognise theinformation beyond ofcial public communication channels from diverse on &opportunities & risks of ofine sources.integrating social media Perceptions and stakeholder experiences will be inuenced and shaped in ainto your organisations dynamic manner, with resultant impacts to enterprise branding andcommunication activities stakeholder engagements This programme will expose you to current social media trends, the opportunities & conicts; as well as ways to harness the full potential of socialIdentify ways to media towards effective enterprise branding & stakeholder communications.leverage on social mediato the greatest advantagefor your organisation Use the appropriatechannels for yourorganisationscommunication activitiesOutlineApply social media in Changing communication Crisis Comms & Social Media.public relations, customerenvironment: What makes Social Public Relations & customerMedia Social?relationship management inrelations, crisis Tools of the tradesocial media.communications. Evolving trends in social media Monitoring & Analytics in Socialcomms. mediaUnderstand the Social media consumptiondifferent ways to measure patterns in stakeholdersthe effectiveness of social Social media & enterprisemedia communicationscommunications Review impact and role of Socialmedia vs. mainstream media. CONTACT: NORMAN NG EMAIL: NORMAN.NG@ICONMEDIA.COM.SG DID: (65) 6680-3827 FAX: (65) 6680-3827 ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG 5. ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N3LEARNING & DEVELOPMENT PROGRAMMES FALL 20122009Our Prog rammes Integrating Social & Mainstream MediaLEARNINGSynopsisOBJECTIVESSocial media has dramatically changed the communication landscape,shifting the way we interact, share, engage and learn. Strategise and plan aPublic communications therefore face an imminent danger of losing relevancepublic comms. campaignthrough public disengagement, if public agencies inadequately adapt publicby integrating mainstream communication strategies& social media.This programme serves to empower public ofcers with clear and decisiveframeworks and tactics to optimally integrate new / social media with theirexisting communication strategies / plans.Leverage on socialmedia to generateinterest, participation& engender support,particularly from onlinecommunities.Understand how toeffectively engage the Outlinepublic through social New challenges arising from Identify & plan enterprise widemedia marketing &social media on public operational and resource engagement & communications. roadmap to support new mediacommunication solutions.communication efforts. How mainstream media is evolving with the advent of social Learn how to strategise & plan an media. integrated public Develop strategies tocommunications campaign.create & sustain 3rd party Review the current impacts &endorsers as a publicfuture challenges. Study way to incubate aorganisations socialsupportive online community as Review how the government &social media ambassadors.media ambassadors.local mainstream media can collaborate as strategic partners Understand & incorporate in the new media landscape.conventional and social mediaMeasure & evaluate theanalytics. Review international case studiesrelative effectiveness on integrated mainstream &between conventional vs. social media publicsocial media campaigns.communications. CONTACT: NORMAN NG EMAIL: NORMAN.NG@ICONMEDIA.COM.SG DID: (65) 6680-3827 FAX: (65) 6680-3827 ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG 6. ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N3LEARNING & DEVELOPMENT PROGRAMMES FALL 20122009Our Prog rammes Facebook for Effective Public Engagement & CommunicationsLEARNING SynopsisOBJECTIVES Facebook, as a leading Social Media Communication platform, has revolutionised the way government enterprises and its leaders have engaged, interacted and networked with its public stakeholders. Understand thecharacteristics, reach, &The general public now has greater access to the government, informationimpact of Facebook onsharing is instantaneous, and they have gained unprecedented access to more diverse information beyond ofcial public communication channels.Public Social MediaCommunications To optimally inuence the publics sentiments through social media communications such as Facebook, this programme serves to equip public leaders with key management strategies to effectively generate content & engage audiences through sustainable social media campaigns.Develop purposeful, &interesting content onFacebook to engageaudiencesDevelop diverse publicengagement strategiesfor segmented targetaudiences on FacebookOutline Key characteristics, reach and Effective moderation of audience impact of social networking sites,commentsAlign & integrateesp. FacebookFacebook marketing, How to create, maintain & sustain How to leverage on Facebook for a Facebook initiativepromotion & public