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With the new Nokia Asha family on the Nokia Asha software platform gaining momentum, this is a great time to be a Nokia Asha developer. In this webinar, Kalyan Vadrevu provides you with insight into the consumer reach and monetisation opportunities on offer. Kalyan shows you the business-development tools that can help you to build a thriving business around your great Nokia Asha apps. He also presents the productivity and promotional advantages available through the Nokia Premium Developer Program for Asha. Join the live session on 31 May - 8 a.m. London; 12:30 p.m. New Delhi; 3 p.m. Singapore: http://forumnokia.adobeconnect.com/asha-opportunities-ssn2/event/event_info.html Find out more about developing for Nokia Asha: http://www.developer.nokia.com/Develop/asha Check out the current webinar schedule here: http://www.developer.nokia.com/webinars
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Opportunities with the new Nokia Asha family Kalyan Vadrevu Developer Marketing Manager
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AGENDA
29 May 2013 / Slide no 2
− Nokia Asha and the developer opportunity!
− Monetization and promotional tools for
Nokia Asha
− How to get started with Nokia Asha?
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21 MILLION #1 IN 25 COUNTRIES
Source: Gfk
8.9 MILLION DOWNLOADS/DAY
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TOP MARKETS FOR ASHA
Top 25 download markets 2012 (bubble size corresponds to download volume)
ASHA : A THRIVING APP ECOSYSTEM
Open Platform with SDKs and APIs widely available to third party developers
29 May 2013 / Slide no 6
320 DEVELOPERS IN 1M+ CLUB
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NEW ASHA PURPOSE BUILT
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STANDOUT DESIGN AT A GREAT PRICE
ONE SWIPE TO QUICKLY ACCESS EVERYTHING YOU LOVE
FAST, AFFORDABLE AND MORE PERSONAL INTERNET
MONETIZATION AND PROMOTIONAL TOOLS FOR NOKIA ASHA
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NOKIA AD EXCHANGE
29 May 2013 / Slide no 9
Learn more www.developer.nokia.com/nax and informational webinar
120 AD NETWORKS
200+ COUNTRIES
1 LINE OF CODE
NAX ships with the new Nokia Asha SDK
NOKIA IN-APP PAYMENT − Single click payment ensures simple
consumer experience
− Operator billing increases your reach.
− Support for the new Nokia Asha developer
platform coming soon!
29 May 2013 / Slide no 10
Sign up to the invitation-only beta http://nokia.ly/iap
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MARKETING-IN-A-BOX Success in app stores is a result of combination of
a great product and a well implemented marketing
campaign.
− Use marketing-in-a-box to build professional
assets
− Learn best practices with the digital marketing
guide
29 May 2013 / Slide no 11
www.developer.nokia.com/mib Learn more with our informational webinar
HOW TO GET STARTED WITH ASHA?
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NOKIA PREMIUM DEVELOPER PROGRAM FOR ASHA
29 May 2013 / Slide no 13
LEVEL 1: ENHANCED PRODUCTIVITY TOOLS
LEVEL 2: APP PROMOTION OPPORTUNITIES
OR + +
Free Developer Device Nokia Asha 310 or Nokia Asha 501*
Expanded Remote Device Access
Free Tech Support
Nokia Store Promotion
Nokia Ad Exchange credit ($500 USD)
*Available later in 2013.
Join now at www.developer.nokia.com/premiumasha
ASHA DEVELOPER COMPETITION Your mission: Build the year's best apps for Asha Full Touch smartphones and the new Nokia Asha 501. Your reward: free promotion, invaluable experience, and your share of € 230,000. Deadline extended to August 2nd, 2013
29 May 2013 / Slide no 14
Accept the challenge at http://www.developer.nokia.com/ashadevelopercompetition/
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SUMMARY
29 May 2013 / Slide no 15
− Nokia Asha is a smartphone platform driving great
consumer engagement.
− Nokia Asha platform provides you with
unprecedented reach and helps you unlock
monetization opportunities
− Leverage Nokia tools and programs to make the
best use of these opportunities!
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THANK YOU!
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