Opportunities with the new Nokia Asha family Kalyan Vadrevu Developer Marketing Manager

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AGENDA

29 May 2013 / Slide no 2

− Nokia Asha and the developer opportunity!

− Monetization and promotional tools for

Nokia Asha

− How to get started with Nokia Asha?

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21 MILLION #1 IN 25 COUNTRIES

Source: Gfk

8.9 MILLION DOWNLOADS/DAY

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TOP MARKETS FOR ASHA

Top 25 download markets 2012 (bubble size corresponds to download volume)

ASHA : A THRIVING APP ECOSYSTEM

Open Platform with SDKs and APIs widely available to third party developers

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320 DEVELOPERS IN 1M+ CLUB

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NEW ASHA PURPOSE BUILT

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STANDOUT DESIGN AT A GREAT PRICE

ONE SWIPE TO QUICKLY ACCESS EVERYTHING YOU LOVE

FAST, AFFORDABLE AND MORE PERSONAL INTERNET

MONETIZATION AND PROMOTIONAL TOOLS FOR NOKIA ASHA

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NOKIA AD EXCHANGE

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Learn more www.developer.nokia.com/nax and informational webinar

120 AD NETWORKS

200+ COUNTRIES

1 LINE OF CODE

NAX ships with the new Nokia Asha SDK

NOKIA IN-APP PAYMENT − Single click payment ensures simple

consumer experience

− Operator billing increases your reach.

− Support for the new Nokia Asha developer

platform coming soon!

29 May 2013 / Slide no 10

Sign up to the invitation-only beta http://nokia.ly/iap

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MARKETING-IN-A-BOX Success in app stores is a result of combination of

a great product and a well implemented marketing

campaign.

− Use marketing-in-a-box to build professional

assets

− Learn best practices with the digital marketing

guide

29 May 2013 / Slide no 11

www.developer.nokia.com/mib Learn more with our informational webinar

HOW TO GET STARTED WITH ASHA?

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NOKIA PREMIUM DEVELOPER PROGRAM FOR ASHA

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LEVEL 1: ENHANCED PRODUCTIVITY TOOLS

LEVEL 2: APP PROMOTION OPPORTUNITIES

OR + +

Free Developer Device Nokia Asha 310 or Nokia Asha 501*

Expanded Remote Device Access

Free Tech Support

Nokia Store Promotion

Nokia Ad Exchange credit ($500 USD)

*Available later in 2013.

Join now at www.developer.nokia.com/premiumasha

ASHA DEVELOPER COMPETITION Your mission: Build the year's best apps for Asha Full Touch smartphones and the new Nokia Asha 501. Your reward: free promotion, invaluable experience, and your share of € 230,000. Deadline extended to August 2nd, 2013

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Accept the challenge at http://www.developer.nokia.com/ashadevelopercompetition/

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SUMMARY

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− Nokia Asha is a smartphone platform driving great

consumer engagement.

− Nokia Asha platform provides you with

unprecedented reach and helps you unlock

monetization opportunities

− Leverage Nokia tools and programs to make the

best use of these opportunities!

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THANK YOU!

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