Opening Data for Fun and Profit

Opening Data for Fun and Profit

3scaleSteven Willmott

Data 2.0 Summit / San Francisco 2012

One of the largest API Infrastructure Providers

Worldwide

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Opening Data

Objective: Maximise Data Value

To your Business

To your Customers

To the World at Large

Provide Access to that Data

Access tends to be Messy

• Direct to the Database• Segregated Silos• Tools Built Directly onto

Data• Complex Steps to provide

access

Sunk CostLow Level Systems Lock In

Missed Opportunities

Not Fun & Generally Not Profitable!!

Have a sound interface from the beginning

=> Use an API

Getting Easier and Easier to do…

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http://www.3scale.net

Out of the Box Control

Internal and External Audiences

Access Control, Rate Limits, Developer Portal, Monetization

Plug-and-play Setup

Get Traffic running immediately

Scale quickly and efficiently

Fun & Profit

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Examples

e.g.

Real Time Bus Data

Impossible to get Anywhere Else

Stand Alone Applications

Integrated Applications

e.g.

Years of Energy R&D

Detailed Energy Profile Calculation

Power Building Energy Rating Listings

Free and Paid Access (to cover costs)

e.g.

Embed Lyrics Legally Anywhere

Data and Licensing Business

Distribution for Rights Owners

Multi-channel

Common Models

Public

Direct Commercial

Indirect Commercial

Data is Infrastructure, Fair Use, Enabling Citizens

For Fee Data (and Analysis) Access can a powerful business model

Enabling your customers to integrate is very sticky

Stages of Data Value

DATA

Raw DataMeasure, Collate, Analyze

Internal Re-UseInter Dept, Dashboards, Processes

CustomerRe-useApps, Integration

Partners and DistributionNew Revenue, New Reach, Ecosystem

Open to Anybody1000 Flowers, Market Extension

Releasing Data Value

APIs are Key to UnlockingThis Data Value

Look Ahead in the Cycle

Derive Value from Every Step

Summary

Opening Data is one of the Keys to unlocking its Value

There are many varied diverse business models to apply

You can derive value from pretty much any level of data openess

Get into the Data Driving Seat

Contact: info@3scale.netWeb: http://www.3scale.net and @3scale Offices: San Francisco, Barcelona, LondonSpeaker: @njyx or steve@3scale.net

With 3scale

Credits & More Resources

• 3scale: http://www.3scale.net• More on API Business Models and

Development Models– http://www.slideshare.net/3scale/apis-for-biz-de

v-20-which-business-model-9672038

– http://www.slideshare.net/3scale/apis-power-mvc-for-the-web

• Images:– Flickr & iStockphoto