Embed Size (px)
DESCRIPTION
Data 2.0 presentation by Steven Willmott on Opening Data for Fun and Profit.
Citation preview
Opening Data for Fun and Profit
3scaleSteven Willmott
Data 2.0 Summit / San Francisco 2012
One of the largest API Infrastructure Providers
Worldwide
3
Opening Data
Objective: Maximise Data Value
To your Business
To your Customers
To the World at Large
Provide Access to that Data
Access tends to be Messy
• Direct to the Database• Segregated Silos• Tools Built Directly onto
Data• Complex Steps to provide
access
Sunk CostLow Level Systems Lock In
Missed Opportunities
Not Fun & Generally Not Profitable!!
Have a sound interface from the beginning
=> Use an API
Getting Easier and Easier to do…
10
http://www.3scale.net
Out of the Box Control
Internal and External Audiences
Access Control, Rate Limits, Developer Portal, Monetization
Plug-and-play Setup
Get Traffic running immediately
Scale quickly and efficiently
Fun & Profit
12
Examples
e.g.
Real Time Bus Data
Impossible to get Anywhere Else
Stand Alone Applications
Integrated Applications
e.g.
Years of Energy R&D
Detailed Energy Profile Calculation
Power Building Energy Rating Listings
Free and Paid Access (to cover costs)
e.g.
Embed Lyrics Legally Anywhere
Data and Licensing Business
Distribution for Rights Owners
Multi-channel
Common Models
Public
Direct Commercial
Indirect Commercial
Data is Infrastructure, Fair Use, Enabling Citizens
For Fee Data (and Analysis) Access can a powerful business model
Enabling your customers to integrate is very sticky
Stages of Data Value
DATA
Raw DataMeasure, Collate, Analyze
Internal Re-UseInter Dept, Dashboards, Processes
CustomerRe-useApps, Integration
Partners and DistributionNew Revenue, New Reach, Ecosystem
Open to Anybody1000 Flowers, Market Extension
Releasing Data Value
APIs are Key to UnlockingThis Data Value
Look Ahead in the Cycle
Derive Value from Every Step
Summary
Opening Data is one of the Keys to unlocking its Value
There are many varied diverse business models to apply
You can derive value from pretty much any level of data openess
Get into the Data Driving Seat
Contact: [email protected]: http://www.3scale.net and @3scale Offices: San Francisco, Barcelona, LondonSpeaker: @njyx or [email protected]
With 3scale
Credits & More Resources
• 3scale: http://www.3scale.net• More on API Business Models and
Development Models– http://www.slideshare.net/3scale/apis-for-biz-de
v-20-which-business-model-9672038
– http://www.slideshare.net/3scale/apis-power-mvc-for-the-web
• Images:– Flickr & iStockphoto
