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ROME 11-12 april 2014
Davide Del Vecchio Nino Guarnacci
davide.delvecchio@gmail.com nino.guarnacci@javac.it
My app social business
ROME 11-12 april 2014
ROME 11-12 april 2014
evolutionary change
transition
Web2App
Year2Week
redefine the presence
Evaluation Model
BusinessModels
bigger pie
Channel&
Markets
Every Businessas a
Digital Business
immediate
Social Enablement
Startup-PrototypingEnterprise-Scale
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
APP Developers
Company
Front Offices
Reach
Revenue
Web Sites
new Channel
New Market Revenue
EmployeesCustomers
Billion Devices + Milion People +
Unpredictable Reach =
Custom Apps
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
APIDeveloper
Customer
Mobile Device
Partner
Internal
CompanyServices & Data { JSON }
{ Rest }
{ OAuth 2.0 }
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers….
Social NetworksMobile DevicesWeb2.0 Portals
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
COMPANY SERVICES & DATA
Exposed APICompany!
Web Site
Widgets!Gadgets
Social!Network
Mobile!Apps
3rd Party!Apps
Aims to build an Ecosystem
Reach wide range of audience!
Unlock services from interface!
Externalize the Company R&D!
Enable MVC cloud scale integration
Unpredictable Multiplier of Business
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
$2.4B in revenue
through its APIs
13B transactions
a day through its APIs
3B / Day (March ‘09)
1B / Day (Q1 ‘12)
5B / Day (Oct ‘09)
1.1B / Day (April ‘11)
5B transactions
a day
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
Use Cases: Television (BBC)http://www.bbc.co.uk/developer/technology/apis.html
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
http://www.bbc.co.uk/radio1/developers/
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
https://developer.spotify.com/
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
Form
al
COMPANY EVENTS FORUMS
EXISTING COMMUNITIES
TWITTER STACKOVERFLOW
HACKERNEWS
MEETUPS, ACKATHONS
BEER AND COFFEE
Offline Online
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino GuarnacciDavide Nino
actor verb object target
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
provide the metadata necessary to differentiate all the distinct activities coming from different sources .
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
"actor": { "url": "http://miosito.com/nino", "objectType": "person", "id": "tag:provider.com,20110218,162643:nino", "image": { "url": "http://providersite.com/nino/image", "width": 125, "height": 125 }, "displayName": “Nino Developer" },
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
{ "items" : [{ "verb": "post", "published": "2014-04-11T16:26:43Z", "provider": { "url": "http://miosito.com/activity-stream" }, "title": "Nino added a photo to his album.", "actor": { ... }, "object" : { ... }, "target": { ... } }] }
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
"object" : { "url": "http://site.com/nino/album/place.jpg", "objectType": "http://activitystrea.ms/schema/1.0/photo", "id": "tag:provider.com,20110218,162643:place", "image": { "url": "http://site.com/nino/album/thumb.jpg", "width": 100, "height": 100 } },
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
"target": { "url": "http://targetsite.com/nino/album/", "objectType": "http://activitystrea.ms/schema/1.0/ photo-album", "id": "tag:example.org,20140411,162643:album4323", "displayName": “Nino's Photo Album", "image": { "url": "http://site.com/nino/album/thumbnail.jpg", "width": 100, "height": 100 } }
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
"actor":! {! "objectType": "person",! "id": "id:twitter.com:22159630",! "link": "http:\/\/www.twitter.com\/DavDelVecchio",! "displayName": “Davide Del Vecchio",! "postedTime": "2014-04-11T21:31:20.000Z",! "image": "https:\/\/si0.twimg.com\/profile_images\/3664410292\/1d75c213a572873bf6797c5591475da5_normal.jpeg",! "summary": null,! "links":! [! {! "href": null,! "rel": "me"! }! ]! "friendsCount": 64,! "followersCount": 207,! "listedCount": 1,! "statusesCount": 11207,! "twitterTimeZone": "Central Time (US & Canada)",! "verified": false,! "utcOffset": "-21600",! "preferredUsername": "DavDelVecchio",! "languages":! [! "en"! ],!
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
•Add Friend
• Check-in
• Favorite
• Follow
• Like
• Join
• Play
• Post
• Save
• Share
• Tag
• Update
• Article• Audio• Bookmark• Comment• File• Folder• Group• List• Note• Person• Photo• Photo Album • Place• Playlist• Product• Review• Service• Status• Video
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
h"p://ac(vitystrea.ms/2
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
h"p://ogp.me/+
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
Geo$<span&class="geo">&&&&<span&class="la/tude">52.48</span>,&&&&<span&class="longitude">;1.89</span>&</span>&&vCard$<div&class="vcard">&&&&&&&<div&class="fn">Nino&Developer</div>&&&&&&&<div&class="org">The&Nice&Company</div>&&&&&&&<div&class="tel">604;555;1234</div>&&&&&&&<a&class="url"&href="hKp://nicecorp.com/">hKp://nicecorp.com/</a>&&</div>&
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
<html&xmlns:og="h/p://nino.me/ns#">&<head>&<9tle>Teatri&a&Roma</9tle>&<meta&property="og:url"&&&&&&&&&&&&&&&content="h/p://www.theaterr.com/info/gATFcG9HTaXJpg">&<meta&property="og:type"&content=”theater">&&<meta&property="og:9tle"&&&&&&&&&&&&&&&content=”Teatri&a&Rom">&&<meta&property="og:image"&&&&&&&&&&&&&&&content="h/p://media2.px.theatercdn.com/iVSnIs">&&...&</head>&...&</html>&
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
social middleware
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
PubSubHubbub&
h(p://code.google.com/p/pubsubhubbub/&
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
The$Salmon$Protocol$
www.salmon2protocol.org$
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
social stack
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
ROME 11-12 april 2014
Thanks :)
ROME 11-12 april 2014
Take Away
ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci
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