My app social business - Guarnacci e Delvecchio

ROME 11-12 april 2014

Davide Del Vecchio Nino Guarnacci

[email protected] [email protected]

My app social business

mailto:[email protected]

mailto:[email protected]



evolutionary change

transition

Web2App

Year2Week

redefine the presence

Evaluation Model

BusinessModels

bigger pie

Channel&

Markets

Every Businessas a

Digital Business

immediate

Social Enablement

Startup-PrototypingEnterprise-Scale

ROME 11-12 april 2014 Davide Del Vecchio & Nino Guarnacci

APP Developers

Company

Front Offices

Reach

Revenue

Web Sites

new Channel

New Market Revenue

EmployeesCustomers

Billion Devices + Milion People +

Unpredictable Reach =

Custom Apps


APIDeveloper

Customer

Mobile Device

Partner

Internal

CompanyServices & Data { JSON }

{ Rest }

{ OAuth 2.0 }


API…. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers….

Social NetworksMobile DevicesWeb2.0 Portals


COMPANY SERVICES & DATA

Exposed APICompany!

Web Site

Widgets!Gadgets

Social!Network

Mobile!Apps

3rd Party!Apps

Aims to build an Ecosystem

Reach wide range of audience!

Unlock services from interface!

Externalize the Company R&D!

Enable MVC cloud scale integration

Unpredictable Multiplier of Business


$2.4B in revenue

through its APIs

13B transactions

a day through its APIs

3B / Day (March ‘09)

1B / Day (Q1 ‘12)

5B / Day (Oct ‘09)

1.1B / Day (April ‘11)

5B transactions

a day


Use Cases: Television (BBC)http://www.bbc.co.uk/developer/technology/apis.html

http://www.bbc.co.uk/developer/technology/apis.html


http://www.bbc.co.uk/radio1/developers/


https://developer.spotify.com/


Form

al

COMPANY EVENTS FORUMS

EXISTING COMMUNITIES

TWITTER STACKOVERFLOW

HACKERNEWS

MEETUPS, ACKATHONS

BEER AND COFFEE

Offline Online


ROME 11-12 april 2014 Davide Del Vecchio & Nino GuarnacciDavide Nino

actor verb object target


provide the metadata necessary to differentiate all the distinct activities coming from different sources .


"actor": { "url": "http://miosito.com/nino", "objectType": "person", "id": "tag:provider.com,20110218,162643:nino", "image": { "url": "http://providersite.com/nino/image", "width": 125, "height": 125 }, "displayName": “Nino Developer" },


{ "items" : [{ "verb": "post", "published": "2014-04-11T16:26:43Z", "provider": { "url": "http://miosito.com/activity-stream" }, "title": "Nino added a photo to his album.", "actor": { ... }, "object" : { ... }, "target": { ... } }] }


"object" : { "url": "http://site.com/nino/album/place.jpg", "objectType": "http://activitystrea.ms/schema/1.0/photo", "id": "tag:provider.com,20110218,162643:place", "image": { "url": "http://site.com/nino/album/thumb.jpg", "width": 100, "height": 100 } },


"target": { "url": "http://targetsite.com/nino/album/", "objectType": "http://activitystrea.ms/schema/1.0/ photo-album", "id": "tag:example.org,20140411,162643:album4323", "displayName": “Nino's Photo Album", "image": { "url": "http://site.com/nino/album/thumbnail.jpg", "width": 100, "height": 100 } }


"actor":! {! "objectType": "person",! "id": "id:twitter.com:22159630",! "link": "http:\/\/www.twitter.com\/DavDelVecchio",! "displayName": “Davide Del Vecchio",! "postedTime": "2014-04-11T21:31:20.000Z",! "image": "https:\/\/si0.twimg.com\/profile_images\/3664410292\/1d75c213a572873bf6797c5591475da5_normal.jpeg",! "summary": null,! "links":! [! {! "href": null,! "rel": "me"! }! ]! "friendsCount": 64,! "followersCount": 207,! "listedCount": 1,! "statusesCount": 11207,! "twitterTimeZone": "Central Time (US & Canada)",! "verified": false,! "utcOffset": "-21600",! "preferredUsername": "DavDelVecchio",! "languages":! [! "en"! ],!



•Add Friend

• Check-in

• Favorite

• Follow

• Like

• Join

• Play

• Post

• Save

• Share

• Tag

• Update

• Article• Audio• Bookmark• Comment• File• Folder• Group• List• Note• Person• Photo• Photo Album • Place• Playlist• Product• Review• Service• Status• Video


h"p://ac(vitystrea.ms/2


h"p://ogp.me/+


Geo$<span&class="geo">&&&&<span&class="la/tude">52.48</span>,&&&&<span&class="longitude">;1.89</span>&</span>&&vCard$<div&class="vcard">&&&&&&&<div&class="fn">Nino&Developer</div>&&&&&&&<div&class="org">The&Nice&Company</div>&&&&&&&<div&class="tel">604;555;1234</div>&&&&&&&<a&class="url"&href="hKp://nicecorp.com/">hKp://nicecorp.com/</a>&&</div>&


<html&xmlns:og="h/p://nino.me/ns#">&<head>&<9tle>Teatri&a&Roma</9tle>&<meta&property="og:url"&&&&&&&&&&&&&&&content="h/p://www.theaterr.com/info/gATFcG9HTaXJpg">&<meta&property="og:type"&content=”theater">&&<meta&property="og:9tle"&&&&&&&&&&&&&&&content=”Teatri&a&Rom">&&<meta&property="og:image"&&&&&&&&&&&&&&&content="h/p://media2.px.theatercdn.com/iVSnIs">&&...&</head>&...&</html>&


social middleware


PubSubHubbub&

h(p://code.google.com/p/pubsubhubbub/&





The$Salmon$Protocol$

www.salmon2protocol.org$





social stack



Thanks :)


Take Away


Technology

My app social business - Guarnacci e Delvecchio