View
321
Download
0
Category
Preview:
DESCRIPTION
Citation preview
MSN Ireland Consumer Packages 2010
Offer ends September 2010
WL IM 65 Character Textlinks
WL IM 234x60 Half Banners
WL Hotmail 160x600 or 120x600 Skyscraper
Consumer & Industry Sector Packages now available from the biggest display website in Ireland.
Harness our unbeatable reach to a variety of target markets with multi-format display package across the Microsoft Advertising platforms in Ireland –
MSN PortalWindows Live Hotmail
Windows Live Messenger
MSN/WL Hotmail 300x250 MPU
MSN 728x90 Leaderboard
Provide at least four of the following formats:
And we will Deliver based on Availability and Format Performance!
WL IM 180x150
Microsoft Advertising Ireland - Snapshot
*#1 Display Ad Website in Ireland
1.5 million Unique Users
*80% Reach to Irish Users
136 Million Page Views Per Month
*Comscore May 2010
Delivering maximum ROI
A New Strategic Approach
Special offer flat CPM across ALL Formats
Scale and reach without compromise
Free Demo-targeting & Day-Parting as required
Scale & capability to group specific inventory to create “virtual” channels
Prod
ucts
whi
ch d
eliv
er re
sults
0 Performance 100
Age
Gender
Time
No extra charge for rich media or expandable formats
Choose Your Consumer Package
e.g. Homepage Takeover for
Campaign Launch
Then...Optional Upgrade to
increase Impact & Reach
Extend Your Campaign Reach & Impact with an Optional Upgrade
13 – 21 Year Olds, gender targeting if required
Windows Live Messenger & Hotmail
• Approx 390,000 Unique Users• 89% Reach• 30 Million Page Views / Month• 13 Average Minutes / visit
iWants
Competitions, ‘free stuff’, mobile & social media sharing options
Windows Live Messenger 24hr roadblock
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
*Comscore March 2010
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
fashionistasFemale 18-35
• Windows Live Hotmail & Messenger• Irish Fashion Channel• Irish Gossip & Entertainment Channel• Irish Diet & Fitness Channel
Free samples, giveaway competitions, self-indulgence
Fashion Channel Reskin or Roadblock
• 388,000 Unique Users• 75% Reach• 3.5 Average Minutes / visit• 25 Million Page Views / Month
*Comscore March 2010
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
ELM’s – Elusive Young MalesMale 18-35
• Windows Live Hotmail & Messenger• Irish Sports Channel• Irish Motoring Channel• Irish DVD Channel
Interactive rich media inc. video & in-ad games
Xbox InGame Advertising
• 311,000 Unique Users• 75.5% Reach• 9.5 Average Minutes / visit• 27 Million Page Views / Month
*Comscore March 2010
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
• 555,000 Unique Users• 73% Reach• 9.1 Average Minutes / visit• 54 Million Page Views / Month
Affluent ConsumersAge 35-55, gender targeting if required
• Windows Live Hotmail• Occupational Targeting – Professionals &
Executives• Irish News, Business & Sport Channels
Quality, factual, financial, relevant, complemented by the trusted MSN brand
Sponsored Content on News & Business*Comscore March 2010
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
• 574,000 Unique Users• 74.8% Reach• 10 Average Minutes / Visit• 51 Million Page Views / Month
MumsFemale 25+
• Hotmail• Irish Entertainment, Diet & Fitness Channels
Product trials, testimonials, lifestyle & inner health focus.
Health & Lifestyle Channel Roadblocks, 24hr buyouts
*Comscore March 2010
Campaign Delivery Focus:
*Stats:
Creative Recommendation:
And then Upgrade with:
Target:
• 195,000 Unique Users• 78.8% Reach• 12.4 Average Minutes / visit• 18 Million Page Views / Month
Silver SurfersAge 55+
• Hotmail• Irish News , Sport & Travel Channels• Messenger
Sentimental, family, financial, leisure, simplicity
Windows Live Hotmail Buyout, or Channel Roadblocks
*Comscore March 2010
Package OptionsLevel 1: Basic Package - €2,500• 1 Million Impressions across multiple formats to target consumer
group or groups of choice Flat CPM Rate of €2.50 on all formats
Level 2: Premium Package - €5,000• 3.3 Million Impressions across multiple formats to target consumer
group or groups of choice Flat CPM Rate of €1.50 on all formats
Upgrade Options• HPTO, Windows Live Roadblock, Channel
Buyout, Xbox ingame advertising
*Impressions will be delivered and optimized according to targeting & availability
At least 4 of the following formats must be supplied – 728*90, 300*250, 160*600, 234*60, 180*150, Messenger Textlink
ContactMaurice RiceHead of Sales01 672 8789
Or your Generator account manager
Recommended