MSN Ireland Consumer Packages 2010

Offer ends September 2010

WL IM 65 Character Textlinks

WL IM 234x60 Half Banners

WL Hotmail 160x600 or 120x600 Skyscraper

Consumer & Industry Sector Packages now available from the biggest display website in Ireland.

Harness our unbeatable reach to a variety of target markets with multi-format display package across the Microsoft Advertising platforms in Ireland –

MSN PortalWindows Live Hotmail

Windows Live Messenger

MSN/WL Hotmail 300x250 MPU

MSN 728x90 Leaderboard

Provide at least four of the following formats:

And we will Deliver based on Availability and Format Performance!

WL IM 180x150

Microsoft Advertising Ireland - Snapshot

*#1 Display Ad Website in Ireland

1.5 million Unique Users

*80% Reach to Irish Users

136 Million Page Views Per Month

*Comscore May 2010

Delivering maximum ROI

A New Strategic Approach

Special offer flat CPM across ALL Formats

Scale and reach without compromise

Free Demo-targeting & Day-Parting as required

Scale & capability to group specific inventory to create “virtual” channels

Prod

ucts

whi

ch d

eliv

er re

sults

0 Performance 100

Age

Gender

Time

No extra charge for rich media or expandable formats

Choose Your Consumer Package

e.g. Homepage Takeover for

Campaign Launch

Then...Optional Upgrade to

increase Impact & Reach

Extend Your Campaign Reach & Impact with an Optional Upgrade

13 – 21 Year Olds, gender targeting if required

Windows Live Messenger & Hotmail

• Approx 390,000 Unique Users• 89% Reach• 30 Million Page Views / Month• 13 Average Minutes / visit

iWants

Competitions, ‘free stuff’, mobile & social media sharing options

Windows Live Messenger 24hr roadblock

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

*Comscore March 2010

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

fashionistasFemale 18-35

• Windows Live Hotmail & Messenger• Irish Fashion Channel• Irish Gossip & Entertainment Channel• Irish Diet & Fitness Channel

Free samples, giveaway competitions, self-indulgence

Fashion Channel Reskin or Roadblock

• 388,000 Unique Users• 75% Reach• 3.5 Average Minutes / visit• 25 Million Page Views / Month

*Comscore March 2010

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

ELM’s – Elusive Young MalesMale 18-35

• Windows Live Hotmail & Messenger• Irish Sports Channel• Irish Motoring Channel• Irish DVD Channel

Interactive rich media inc. video & in-ad games

Xbox InGame Advertising

• 311,000 Unique Users• 75.5% Reach• 9.5 Average Minutes / visit• 27 Million Page Views / Month

*Comscore March 2010

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

• 555,000 Unique Users• 73% Reach• 9.1 Average Minutes / visit• 54 Million Page Views / Month

Affluent ConsumersAge 35-55, gender targeting if required

• Windows Live Hotmail• Occupational Targeting – Professionals &

Executives• Irish News, Business & Sport Channels

Quality, factual, financial, relevant, complemented by the trusted MSN brand

Sponsored Content on News & Business*Comscore March 2010

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

• 574,000 Unique Users• 74.8% Reach• 10 Average Minutes / Visit• 51 Million Page Views / Month

MumsFemale 25+

• Hotmail• Irish Entertainment, Diet & Fitness Channels

Product trials, testimonials, lifestyle & inner health focus.

Health & Lifestyle Channel Roadblocks, 24hr buyouts

*Comscore March 2010

Campaign Delivery Focus:

*Stats:

Creative Recommendation:

And then Upgrade with:

Target:

• 195,000 Unique Users• 78.8% Reach• 12.4 Average Minutes / visit• 18 Million Page Views / Month

Silver SurfersAge 55+

• Hotmail• Irish News , Sport & Travel Channels• Messenger

Sentimental, family, financial, leisure, simplicity

Windows Live Hotmail Buyout, or Channel Roadblocks

*Comscore March 2010

Package OptionsLevel 1: Basic Package - €2,500• 1 Million Impressions across multiple formats to target consumer

group or groups of choice Flat CPM Rate of €2.50 on all formats

Level 2: Premium Package - €5,000• 3.3 Million Impressions across multiple formats to target consumer

group or groups of choice Flat CPM Rate of €1.50 on all formats

Upgrade Options• HPTO, Windows Live Roadblock, Channel

Buyout, Xbox ingame advertising

*Impressions will be delivered and optimized according to targeting & availability

At least 4 of the following formats must be supplied – 728*90, 300*250, 160*600, 234*60, 180*150, Messenger Textlink

ContactMaurice RiceHead of Sales01 672 8789

Or your Generator account manager