Moonshot Thinking

MOONSHOTTHINKINGBRING RADICAL INNOVATIVE SOLUTIONS TO REALITY(Inspired by Google X)

REMEMBER THIS?

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“WE CHOOSE TO GO TO THE MOON THIS DECADE!John F. Kennedy, 1962

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ADDRESS AHUGE PROBLEM

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PROPOSE ARADICAL SOLUTION

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* Technology that just might make that solution possible

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USE BREAKTHROUGHTECHNOLOGY *

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DARE TO DO IT

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MOONSHOT THINKINGInstead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen.

HUGE PROBLEM

BREAKTHROUGHTECHNOLOGY

RADICALSOLUTION

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Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.

Margaret Mead

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BUT…

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TODAY, WE TENDTO FOCUS ON

SMALL PROBLEMS© NORMAN HIOB

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We wanted flying cars, instead we got 140 characters.

“

Peter Thiel, PayPal

Sergey Brin, Google

Solving big problems is easier than solving little problems.

“

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SOME EXAMPLES BY

Google X© NORMAN HIOB

PROJECT LOONAProvide internet access to rural and remote areas

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PROJECT GLASSDisplay information in a smartphone-like hands-free format

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PROJECT SELF-DRIVING CARSNavigate safely through streets with driverless cars

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PROJECT WINGNext generation of automated aircraft

PROJECT SMART LENSEMeasure glucose levels in tears of people with diabetes

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HOW TO APPLY MOONSHOT

THINKING TO YOUR BUSINESS

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HUGE PROBLEM

Think of a huge problem you want to solve. It should be so big, it almost scares you. The bigger the better. So be open minded and don’t limit yourself.

Advice: by asking “WHY” five times you will get to the core of any problem.

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HUGE PROBLEM

RADICALSOLUTION

BREAKTHROUGHTECHNOLOGY

RADICAL SOLUTION

The most common mistake people make is to aim for a mere 10% gain. Instead aim for a 10x improvement.

Ask open questions (“HOW can we”) instead of closed quseations (“can we”).Also, collaborate! It is more likely for a solution to emerge from unrelated disciplines.

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RADICALSOLUTION

BREAKTHROUGHTECHNOLOGY

HUGE PROBLEM

BREAKTHROUGH TECHLOLOGY

To keep you up to date with the latest breakthroughs I recommend to read the MIT technology review and nature magazine (if you haven’t yet, sign up for their newsletter).

Then ask yourself howyou can use those breakthroughs to solve your chosen problem.

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BREAKTHROUGHTECHNOLOGY

HUGE PROBLEM

RADICALSOLUTION

LET’S SUMMARIZE

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ü Think bigü Ask “Why” 5 times

ü Aim for a 10x improvementü Ask open questionsü Collaborate

ü Read MIT technology reviewü Read nature magazine

GET IN TOUCH!Norman HiobOlivaer Platz 1710707 Berlin

normanhiob@me.com

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