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MOONSHOTTHINKINGBRING RADICAL INNOVATIVE SOLUTIONS TO REALITY(Inspired by Google X)
REMEMBER THIS?
© NORMAN HIOB
“WE CHOOSE TO GO TO THE MOON THIS DECADE!John F. Kennedy, 1962
© NORMAN HIOB
ADDRESS AHUGE PROBLEM
© NORMAN HIOB
© NORMAN HIOB
PROPOSE ARADICAL SOLUTION
© NORMAN HIOB
© NORMAN HIOB
* Technology that just might make that solution possible
© NORMAN HIOB
USE BREAKTHROUGHTECHNOLOGY *
© NORMAN HIOB
© NORMAN HIOB
DARE TO DO IT
© NORMAN HIOB
MOONSHOT THINKINGInstead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen.
HUGE PROBLEM
BREAKTHROUGHTECHNOLOGY
RADICALSOLUTION
© NORMAN HIOB
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead
© NORMAN HIOB
BUT…
© NORMAN HIOB
TODAY, WE TENDTO FOCUS ON
SMALL PROBLEMS© NORMAN HIOB
© NORMAN HIOB
We wanted flying cars, instead we got 140 characters.
“
Peter Thiel, PayPal
Sergey Brin, Google
Solving big problems is easier than solving little problems.
“
© NORMAN HIOB
SOME EXAMPLES BY
Google X© NORMAN HIOB
PROJECT LOONAProvide internet access to rural and remote areas
© NORMAN HIOB
PROJECT GLASSDisplay information in a smartphone-like hands-free format
© NORMAN HIOB
PROJECT SELF-DRIVING CARSNavigate safely through streets with driverless cars
© NORMAN HIOB
PROJECT WINGNext generation of automated aircraft
PROJECT SMART LENSEMeasure glucose levels in tears of people with diabetes
© NORMAN HIOB
HOW TO APPLY MOONSHOT
THINKING TO YOUR BUSINESS
© NORMAN HIOB
HUGE PROBLEM
Think of a huge problem you want to solve. It should be so big, it almost scares you. The bigger the better. So be open minded and don’t limit yourself.
Advice: by asking “WHY” five times you will get to the core of any problem.
© NORMAN HIOB
HUGE PROBLEM
RADICALSOLUTION
BREAKTHROUGHTECHNOLOGY
RADICAL SOLUTION
The most common mistake people make is to aim for a mere 10% gain. Instead aim for a 10x improvement.
Ask open questions (“HOW can we”) instead of closed quseations (“can we”).Also, collaborate! It is more likely for a solution to emerge from unrelated disciplines.
© NORMAN HIOB
RADICALSOLUTION
BREAKTHROUGHTECHNOLOGY
HUGE PROBLEM
BREAKTHROUGH TECHLOLOGY
To keep you up to date with the latest breakthroughs I recommend to read the MIT technology review and nature magazine (if you haven’t yet, sign up for their newsletter).
Then ask yourself howyou can use those breakthroughs to solve your chosen problem.
© NORMAN HIOB
BREAKTHROUGHTECHNOLOGY
HUGE PROBLEM
RADICALSOLUTION
LET’S SUMMARIZE
© NORMAN HIOB
ü Think bigü Ask “Why” 5 times
ü Aim for a 10x improvementü Ask open questionsü Collaborate
ü Read MIT technology reviewü Read nature magazine