Montclair State University - Editors Lab project

What readers choose to read reflects their underlying passions

Introduction

If they are reading about war in Syria

Introduction

They may care about refugees…

Introduction

Reading a story about NSA surveillance

Introduction

May show a concern for free speech…

Introduction

And a story about breast cancer?

Introduction

Means they care about breast cancer…

Introduction

So what about your company’s passions?

Introduction

Disney (owners of ABC, A&E and ESPN) spent millions on Special Olympics, Superstorm Sandy and UNICEF

Donations for a Cause

Donations for a Cause

The Publishers

In May of 2014, News Corp donated $20 million dollars to retired Hollywood crew members.

If News Corp decided to donate just $1.2 Million Dollars a years, that would be a $100,000 a month charity budget.

By Steve Johnson & Martin Halo

“Reading Has Never Helped So Many”

Who We Are

Millions of people read the News each day.

What if by just Reading the News you could FIGHT WORLD HUNGER, Care for Wounded Veterans or Help Advance Cancer Research? empowers readers to

determine where Publishers donate.

HOW IT WORKS >>>

How It Works

Powered by the user data collection engine CXENSE, our application links to User Insight analytics to determine what type of content users are reading.

Reading about Global Politics? The Publisher is donating to UNICEF.

enables Publishers to base their donations on what their readers are passionate about.

THE BREAKDOWN >>>

(Link to the prototype)

How It Works

THE BREAKDOWN >>>

Enter-tainment

30%

News50%

Food5%

Lifestyle15%

%

How It Works

Publishers will set a monthly charity budget, and will choose their preferred charity organization for each curated content category from our list of supporting partners.

At the end of each month the CXENSE analytics will show the percentage of story choices, thus setting the allocation of The Publisher’s Charitable contributions.

ENROLLMENT >>>

Our Marketplace

We envision our application to be marketed as an add-on to existing analytics software.

Enrollment will be accomplished through the analytics provider. They will capture credit card/ routing information, a budget will be set and donations will begin being made within 30 days. Utilizes already existing

analytics information to process donation shares.

USER EXPERIENCE >>>

User Experience

Analytics are being recorded and donations are being made without any hassle to the reader

Returning Users >>>

First or second time visitors to publications who are affiliates will only see a small logo that lets them know that this publication is a Read4Life donation partner.

User Experience

Statistics for Users >>>

If you are a targeted returning reader to a publication, and their charity partners are multiple by category, we would ask which cause you would most like to donate to with a pop-up.

User Experience

In Conclusion >>>

Full statistics would be available for each reader, ranging from the Publication’s Read4Life overall donations, down to the contributing influence of the current user (if enough data is collected on their IP).

Read for Life creates a virtuous circle.

• Readers turn their passion for a cause into donations to that cause• News organizations get increased loyalty from their readers• Your corporate parent leverages charitable donations so they have greater impact• Charities get money, but also more donors

In Conclusion