Mobile marketing bratislava

MOBILE MARKETING:

SO MANY POSSIBILITIES

An exploration of all the possibilities to reach customers via

mobile

Wei-Hai Chu

whc@crazytomato.com

Posledných 5 rokov otriaslo základmi

médií, prístupom k informáciám, k zábave

a v mnohých ohľadoch aj spôsobom našeho

správania. Táto zmena so sebou potencionál-

nym zákazníkom priniesla obrovské marke-

tingové príležitosti a možnosti cielenia.

Mobile Marketing before smart phones and Tablets

SMS, that obscure little extra data channel….still very effective

7.5 TRILLION

$130 BILLION

1BILLION

20% OF YOUNG

ADULTS LOOKED AT

THEIR SMARTPHONES

DURING SEX

Smartphones

1.5 Billion

57 % will not recommend a business

with a poorly designed mobile site

Adults spend more media time on mobile than newspapers and magazines combined

12 % of Americans’ media consumption

34 % have made a purchase using their mobile phone

40 % will go to a competitor’s site after a bad mobile experience

June 29, 2007, Apple launches the iPhone

Smartphones

April 30th 2010 Apple launches the iPad

11 % of USA adults own a tablet

54 % users send email on their

tablet daily.

59 % the tablet replaces a print newspaper or magazine

57 % takes the place of television news

85 % talked with someone about an article they read

41 % share news through email or

social networking

Tablets

What’s hot now

One size fits all

Loyalty in your pocket

All Inventory at hand

Instant showroom

TaylorMade Golf of America

Product launch

Almost 5000 subscribers in one

month

57% redeemed the text message

offer

$196,101.87 in new revenue

during the first month.

average spend 500% more than

customers that didn't receive the

offer.

SMS is still alive

The future of Mobile Marketing

“1984”…times 100!

Ultra

Targeting!

Resistance is Futile