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MOBILE MARKETING:
SO MANY POSSIBILITIES
An exploration of all the possibilities to reach customers via
mobile
Wei-Hai Chu
Posledných 5 rokov otriaslo základmi
médií, prístupom k informáciám, k zábave
a v mnohých ohľadoch aj spôsobom našeho
správania. Táto zmena so sebou potencionál-
nym zákazníkom priniesla obrovské marke-
tingové príležitosti a možnosti cielenia.
Mobile Marketing before smart phones and Tablets
SMS, that obscure little extra data channel….still very effective
7.5 TRILLION
$130 BILLION
1BILLION
20% OF YOUNG
ADULTS LOOKED AT
THEIR SMARTPHONES
DURING SEX
Smartphones
1.5 Billion
57 % will not recommend a business
with a poorly designed mobile site
Adults spend more media time on mobile than newspapers and magazines combined
12 % of Americans’ media consumption
34 % have made a purchase using their mobile phone
40 % will go to a competitor’s site after a bad mobile experience
June 29, 2007, Apple launches the iPhone
Smartphones
April 30th 2010 Apple launches the iPad
11 % of USA adults own a tablet
54 % users send email on their
tablet daily.
59 % the tablet replaces a print newspaper or magazine
57 % takes the place of television news
85 % talked with someone about an article they read
41 % share news through email or
social networking
Tablets
What’s hot now
One size fits all
Loyalty in your pocket
All Inventory at hand
Instant showroom
TaylorMade Golf of America
Product launch
Almost 5000 subscribers in one
month
57% redeemed the text message
offer
$196,101.87 in new revenue
during the first month.
average spend 500% more than
customers that didn't receive the
offer.
SMS is still alive
The future of Mobile Marketing
“1984”…times 100!
Ultra
Targeting!
Resistance is Futile
