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connect • engage • measure
Anthony Risicato, CEO
The Company
• A SaaS platform for agencies and marketers to launch and
manage large scale Mobile Messaging (SMS) programs.
* Text Messaging * Voice Calls * The Web
• Founded: 2007 / Venture backed: 2008
• 85+ customers
• Direct Sales, Agency and Reseller channels
• API’s for CRM data integration and portability
• Seasoned executive team from Media,
Publishing, Tech and Marketing industries
3
The Team
• Anthony Risicato - CEO
– 15 year interactive industry veteran. Formerly of Doubleclick, Innovation Interactive and Covario.
Focused on building high performance teams and
hyper-growth businesses.
• Jed Alpert – Founder
– Innovator in the mobile space. Longtime participation
in political advocacy and non-profit sectors. Launched
MC based on his work in Entertainment and Media.
• Benjamin Stein – CTO
– Technology evangelist from Bloomberg and ShadowTV.
Developed high-availability, large-scale applications. Recognized leader in Ruby programming community.
4
Key Customers
Public Interest Arts & Culture Consumer Brands Labor Unions Health & Human Services
Associations
Politics Conservation
5
Why Mobile Messaging?
• Impact of traditional
Print/TV/eMail/DM/DR channels is
quickly fading.
• All consumers are mobile. (270M users, 4B messages daily)
• Today’s marketers must bridge
offline-online efforts.
• Dollars always flow to results.
6
Let’s make it perfect
Text WEDDING to 69866
Martha Stewart uses Mobile Commons…
Text WEDDING
to 69866 for a wedding wish
from Martha
TV/Radio
Web
7
… to create integrated programs with SMS
• Brand engagement opportunity
• Drive opt-ins via Print or Digital
• Collect email addresses for marketing
• Upsell opportunities for advertisers
Marketing
Acquisition
Retail
Advertisers
CR
M8
... and measure the ROI
• Built-in wizards make
campaign setup easy
• Comprehensive reporting
for campaign insights
9
The Mobile Commons Platform
Innovative voice application that ties in
easily with your email, web and mobile campaigns
Engage Your Audience
mConnect™
Flagship product. Integrate mobile text messaging into your campaign strategy,
CRM tools, and your website. Simple. Powerful.
Reach Your Customers
mCommons™
Automatically search databases maintained by your company anywhereInformation on the Go
mData™
Go big! Take incoming messages and project them onto large outdoor screens, at live events, or into web widgets
Interactive Events
mCast™
10
Mobile Marketing Ecosystem
Messaging
2012: $388M
Universal
88%
95%
270M
Display
2012: $376M
Fragmented
43%
Unknown
35M
Verve
HipCricket
iLoop
Mobile CommonsmSnap, CellTrust,
mBlox, Air2Web
AdMob, Millennial,
Crisp Wireless
Quattro
REVENUE:
FORMAT:
USAGE:
ENGAGEMENT:
AUDIENCE:
11
Messaging is Revenue Leader
• Mobile marketing growing rapidly (CAGR 37%) from 2008-2012
• Mobile Messaging has been and will continue to be the
revenue leader in the broader mobile market through 2012
• Mobile Messaging is the most pervasive, widely-adopted and
greatest response generator in mobile marketing
Source: eMarketer, September 2009
US Mobile Advertising Spending, 2008-2012 (millions) 2008 2009 2010 2011 2012
Messaging $192 $229 $285 $340 $388
Display $70 $104 $166 $257 $376
Search $58 $83 $142 $232 $376
Total $320 $416 $593 $830 $1,140
12
Sales Strategy
Direct Sales team driving deals with large consumer brands and their agencies
Reseller relationships with integration partners
Agency Licenses for agency operating companies
13
Why Mobile Commons?
• Mobile Commons is in-market, generating revenue and executing above plan.
• Mobile messaging is a Force Multiplier for traditional marketing efforts.
• We have a potent combination of Direct Sales and Agency/Reseller partners.
• The Mobile Commons team has a history of execution in the media and marketing space
14
“In the mind of the US consumer, mobile is
not an emerging channel. It’s a fact of life.
You carry your phone. People sleep with their
phone. Some people have two or three
phones and that is your digital life link
throughout the day.
For the consumer, mobile is not optional.”
– Patrick J. Moorhead, Razorfish
August 12, 2009
Title slide
Thank you
Anthony Risicato, CEOanthony@mobilecommons.com
917.292.7347
Text MCOM to 30644
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