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The slides from my talk at IOETI's 3rd Arab International Conference on E-Tourism & E-Marketing that happened in Luxor, Egypt.
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Mobile Applications
for emerging marketsı
@udayms acrossthinlines.com
3rd Arab International E-Tourism & E-Marketing Conference Luxor, Egypt
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 2
@udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı
WITH YAHOO! NOW
PREVIOUSLY WITH NOKIA
WORKED IN EMERGING MARKET STUDIES
About meı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3
TWO KEY CHALLENGES
In the context of MOBILE & EMERGING MARKETSı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4
1. THE EMERGING
MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5
Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6
twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 7
NOT THESE!!! These are SMART Phones
December 14, 2010
twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 8 December 14, 2010
THINK ABOUT THESE
Oh Yes! These are still around!
WHAT’S THE PROBLEM?
We don’t understand it’s relevanceı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9
VOICE & SMS
Common in ALL phonesı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10
27% MOBILE PHONES ARE `INTERNET READY ̀
ONLY 2% USERS `ACTIVELY` (ONCE A MONTH) ACCESS INTERNET ON MOBILE
IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11
Why Voice & SMS in the times of iPhone & Android?
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12
Do you need more reasons?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13
In fact its more than moneyı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 14
28 markets. Includes EGYPT. India & China are the leaders.ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15
CREATE SMS & VOICE BASED EXPERIENCES
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16
2. MOBILE
EXPERIENCE FOR TRAVELLERSı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 18
NOW, LETS LOOK @ SMART PHONES
Bit tricky!!!
WHAT’S THE PROBLEM?
Practically Everything.ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19
TOO DISTRIBUTED
Nothing is in the same placeı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 21
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 22
What do you do when you travel?
Transportation
Hotels
Food
Photographs
Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23
TOO MANY PORTALS TO DO
ONE TASK All I want to do is plan my TRAVELı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24
WHAT DOES A TOURIST WANT?
What would you want?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25
WHERE’S THAT SINGLE
EXPERIENCE? Planning is part of the experienceı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26
THINK ABOUT THIS!
HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ı
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27
IT’S ALL ABOUT THE USER
December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28
THANK YOU.
December 14, 2010 29
twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.comı
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