Mobile Applications, Emerging Markets & Tourism

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The slides from my talk at IOETI's 3rd Arab International Conference on E-Tourism & E-Marketing that happened in Luxor, Egypt.

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Mobile Applications

for emerging marketsı

@udayms acrossthinlines.com

3rd Arab International E-Tourism & E-Marketing Conference Luxor, Egypt

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 2

@udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı

WITH YAHOO! NOW

PREVIOUSLY WITH NOKIA

WORKED IN EMERGING MARKET STUDIES

About meı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 3

TWO KEY CHALLENGES

In the context of MOBILE & EMERGING MARKETSı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 4

1. THE EMERGING

MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 5

Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 6

twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 7

NOT THESE!!! These are SMART Phones

December 14, 2010

twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 8 December 14, 2010

THINK ABOUT THESE

Oh Yes! These are still around!

WHAT’S THE PROBLEM?

We don’t understand it’s relevanceı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 9

VOICE & SMS

Common in ALL phonesı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 10

27% MOBILE PHONES ARE `INTERNET READY ̀

ONLY 2% USERS `ACTIVELY` (ONCE A MONTH) ACCESS INTERNET ON MOBILE

IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 11

Why Voice & SMS in the times of iPhone & Android?

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 12

Do you need more reasons?ı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 13

In fact its more than moneyı

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28 markets. Includes EGYPT. India & China are the leaders.ı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 15

CREATE SMS & VOICE BASED EXPERIENCES

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 16

2. MOBILE

EXPERIENCE FOR TRAVELLERSı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 17

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 18

NOW, LETS LOOK @ SMART PHONES

Bit tricky!!!

WHAT’S THE PROBLEM?

Practically Everything.ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19

TOO DISTRIBUTED

Nothing is in the same placeı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 20

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 21

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 22

What do you do when you travel?

Transportation

Hotels

Food

Photographs

Share December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 23

TOO MANY PORTALS TO DO

ONE TASK All I want to do is plan my TRAVELı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 24

WHAT DOES A TOURIST WANT?

What would you want?ı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 25

WHERE’S THAT SINGLE

EXPERIENCE? Planning is part of the experienceı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 26

THINK ABOUT THIS!

HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ı

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 27

IT’S ALL ABOUT THE USER

December 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 28

THANK YOU.

December 14, 2010 29

twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.comı

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