Mobile Applications, Emerging Markets & Tourism

Mobile Applications

for emerging marketsı

@udayms acrossthinlines.com

3rd Arab International E-Tourism & E-Marketing Conference Luxor, Egypt

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@udayms LinkedIn – Twitter – Facebook – Skype - GoogleTalkı

WITH YAHOO! NOW

PREVIOUSLY WITH NOKIA

WORKED IN EMERGING MARKET STUDIES

About meı


TWO KEY CHALLENGES

In the context of MOBILE & EMERGING MARKETSı


1. THE EMERGING

MARKETS IT’S FULL OF SURPRISES AND CHALLENGESı


Think of the session Mrs. Asmaa Hosny’s Session on Mobilityı


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NOT THESE!!! These are SMART Phones

December 14, 2010

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THINK ABOUT THESE

Oh Yes! These are still around!

WHAT’S THE PROBLEM?

We don’t understand it’s relevanceı


VOICE & SMS

Common in ALL phonesı


27% MOBILE PHONES ARE `INTERNET READY ̀

ONLY 2% USERS `ACTIVELY` (ONCE A MONTH) ACCESS INTERNET ON MOBILE

IMAI & IMRB - Pluggd.in - goo.gl/N1ZOoı


Why Voice & SMS in the times of iPhone & Android?


Do you need more reasons?ı


In fact its more than moneyı


28 markets. Includes EGYPT. India & China are the leaders.ı


CREATE SMS & VOICE BASED EXPERIENCES


2. MOBILE

EXPERIENCE FOR TRAVELLERSı



NOW, LETS LOOK @ SMART PHONES

Bit tricky!!!

WHAT’S THE PROBLEM?

Practically Everything.ıDecember 14, 2010 twitter: udayms | linkedin: udayms | facebook: udayms | blog: acrossthinlines.com 19

TOO DISTRIBUTED

Nothing is in the same placeı




What do you do when you travel?

Transportation

Hotels

Food

Photographs

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TOO MANY PORTALS TO DO

ONE TASK All I want to do is plan my TRAVELı


WHAT DOES A TOURIST WANT?

What would you want?ı


WHERE’S THAT SINGLE

EXPERIENCE? Planning is part of the experienceı


THINK ABOUT THIS!

HOW WOULD LIFE BE WITH SUCH AN APPLICATION?ı


IT’S ALL ABOUT THE USER


THANK YOU.

December 14, 2010 29

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Technology

Mobile Applications, Emerging Markets & Tourism