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Business Model Philo
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Biz Model Philosophy:
Kool Aid or Substance?
@Matt_Shea
3 Sources of Revenue
Consumer Business Government
Consumer +Advertising
1) Access
2) Digital Items
WildCoins
1) Rent/Own
2) Digital Items
5%
Audience Conversion
95%
51%
Rev Breakdown
49%
Non-Optimal
eCPM =Consumer CostWholesale Cost
Why biz model it matters
What are you selling?
Access Upgrade“ ”
Evolution
Free *OR* Paid
What could go wrong?
Ruin your product
Apple’s “Democratic” + 99cent Pricing
A la Carte
Buy vs Free Access w/ Upsell
Time Rich vs Cash Rich
• Own
• Rent
• Sponsor
• Buy
• Earn (Time Rich)
• Sponsor
PSA
Summary
• Plan to evolve
• eCPM = Wholesale Pricing
• Biz Model > Feature Advantage
• Cash Rich + Time Rich
@Matt_Shea matt@mattshea.com
Thank you
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