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Scott Porad - Web 2.0 Expo NYC 2009
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LOLs, FAILs and User-Generated Content
Scott PoradCTO, Cheezburger Network
scott@cheezburger.comhttp://scottporad.comhttp://twitter.com/scottporad
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
UGC is the means to an end.
@scottporad.com | scottporad.com
The “end” is higher quality content.
@scottporad.com | scottporad.com
UGC is Not New
America’s Funniest Home Videos
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Successful UGC is about filtering
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Crowdsourcing is based uponThe Wisdom of Crowds
@scottporad.com | scottporad.com
SimpleIndependent
DiverseAggregation
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The audience broadcastsback to themselves
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@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
KHXBAI!
Scott PoradCTO, Cheezburger Network
scott@cheezburger.comhttp://scottporad.comhttp://twitter.com/scottporad
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