Linked in company page best practices 4.22.14

Michelle Cowden Enterprise Account Manager – Search & Staffing

mcowden@linkedin.com

Company Page & Followers

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300+ million minds

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest Time

Professional Networks

Career info

Updates on brands

Current affairs

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LinkedIn Drives More Traffic To

Corporate Websites Than Other

Social Sites

Posted October 21, 2013

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Achieve your objectives

Generate

Awareness

Build Community

Drive Consideration

& Preference

Generate Traffic &

Leads

Drive Advocacy

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How People Engage with your company

People Researching

Employees

People researching/validating

your Company

People currently following

your Company

Organic Traffic –

- InMails, Telephone Calls, Emails, Meetings

Build a community: Engage, analyze,

optimize

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence: Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by

Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

LinkedIn Confidential ©2013 All Rights Reserved

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Followers – your self-elected brand ambassadors

Professionals that have opted-in to a relationship with your Company

Build a direct communications

channel to those most interested

in your business

Engage them via:

• Free Company Updates

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Company Updates

Targeted status updates

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Step one

Step two

Note:

Audience minimum 100

Grow and stay engaged over time

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How many?

APIs

Company Page Follow button to employee signature

https://developer.linkedin.com/plugins

Build a follow company on LinkedIn button for your website

https://developer.linkedin.com/plugins/follow-company

Analyze your results