Leveraging Social Media For Business

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Leveraging Social Media for Your BusinessHow do you feel about social media? Love it? Scared of it? Think it is silly kids' stuff? Interesting but overwhelming? Whether you are vaguely aware of social media, or savvy to the world of word clouds, fail whales, and writing on walls - this technology is going to affect your business and your life, and you better be prepared!An impressive panel of experts from The Image Group and Elevator Up will guide you through the exciting and sometimes confusing world of social media and networking, with a focus on Facebook, LinkedIn, and Twitter. Learn why you need to care about this phenomenon, get an overview of the most popular social media outlets, and learn how it can have a positive effect on your organization. Join us after the Early Bird Breakfast for informal hands-on instruction and discussion. You can be a social media neophyte or a raving fanatic, and there will be something for you! Tweeting during the session is highly encouraged!

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LEVERAGING SOCIAL NETWORKING FOR YOUR BUSINESSPresented By: The Image Group & Elevator UpHolland Chamber of CommerceEarly Bird BreakfastMay 12, 2009

PRESENTERS

•Dayna Beal

•Jon Bell

•Amanda Cooper

•Aaron Schaap

AGENDA

•Trends

•Reality

•Top Tools

•Guidelines

•Next Steps

ASSIGNMENT

1.Find an alum from any school you attended.2.Give business cards to five people you

don’t know.3. Find one thing everyone at your table has

in common.4. Find out what Haans is doing.

TRENDS

TRENDS• Everyone’s doing it

• Exponential growth

• Everyday life

• Effective for your business

SOCIAL NETWORKING

SOCIAL NETWORKING• What is it?• Why does it matter?• How will it be delivered?• What holds people and businesses back?• What’s next?

TOP TOOLS

TOP TOOLS

TOP TOOLS

TOP TOOLS

HOW COMFORTABLE ARE YOU?

HOW COMFORTABLE ARE YOU?A. BeginnerB. IntermediateC. AdvancedD. Choose not to participate

(I prefer a typewriter)

GUIDELINES TO GETTING STARTED

GUIDELINES TO GETTING STARTED1. Listen First

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

4. Create a Dialogue ---> Build a relationship

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

4. Create a Dialogue ---> Build a relationship

5. Be Committed ---> No Autopilot

1. LISTEN FIRST

2. THE NEW ROI

2. THE NEW ROIReturn On Insight

3. HUMANIZE YOUR BRAND

3. HUMANIZE YOUR BRAND

Be Transparent

4. CREATE A DIALOGUE

4. CREATE A DIALOGUEBuild a Relationship

5. BE COMMITTED

5. BE COMMITTEDNo Autopilot

NOW WHAT?

NOW WHAT?•Sign up•Stay for a breakout session•Attend a future seminar•Complete a survey

Q & A

CONTACT US

@ imagegroupwww.imagegroup.com

@ elevatorup.comwww.elevatorup.com

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