How to Manage Conflict: An Inevitable Part of Data Governance

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© 2009-2012 Universal Data Models, LLC - All Rights Reserved 1

How to Manage Conflict:

An Inevitable Part of Data Governance

© 2009-2012 Universal Data Models, LLC - All Rights Reserved 2

Conflict is Inevitable!

•Enterprise versus project

•Data ownership

•“I am right”

•Politics!

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Enterprise versus Project

Enterprise Data Governance

Professional

“We are chartered to work

together with projects like

yours so that projects define,

integrate and use data in a

common, consistent, and

powerful way across the

enterprise.”

Project Member:

We completely support enterprise

wide data governance. However, we

have very tight deadlines and

budgets so we’ll work together as

long as you don’t impact our deadline

dates, tasks, resources, or budgets

in any way.”

SCENARIO 1

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What is the first thing to do in a conflict?

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Handling Conflict

Step 1. Don’t react

Step 2. Step to their side

Step 3. Reframe

Step 4. Build a golden bridge (truly win-win)

Step 5. Bring them to their senses, not their knees

From “Getting Past No: Negotiating with Difficult People” By William Ury

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Step 1. Don’t React

- Observe

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Facts and Stories

Stories – villain, victim, hopeless *

* From “Crucial Conversations: Tools for talking when Stakes are High”, by Patterson et al.

Facts - indisputable

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Don’t React

Event

Thoughts/Feelings

Stories (Tapes) Emotional Physical Reaction

Outwards or Inwards

Mess!!!!

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Respond

Event Thoughts/Feelings

Stories (Tapes) Emotional Physical

Awareness

Stop!!! – observe.

Response

Intelligent Actions

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Data Mining! SCENARIO 2

“Mine”

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Step 2. Disarm Step to the Other Side

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Sponsorship/Motivation Model

NAME AND ROLE OF PERSON

NAME AND ROLE OF PERSON

What does this person want?

How will this program help this person?

How is this program an obstacle?

What is wanted from this person?

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I am right! SCENARIO 3

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Who’s Perspective Is “Right”?

Project View Enterprise Wide View

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Who’s Data Is “Right”?

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Step 3. Change the game

•Open it up

•Don’t get stuck!

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Position Versus Interest

INTERESTS A

POSITION A

INTERESTS B

POSITION B

Shared Purpose – Crucial Conversations

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POLITICS!

Cordial hypocrisy versus

honest assessment?

Fernando Flores “Building Trust”

SCENARIO 4

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Make it easy to say yes Build a golden bridge (truly win-win)

Step 4

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What did he do?

A. Blame someone else

B. Resign

C. Fix issue first, then communicate

D. Communicate openly (email everyone), then fix

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Bring them to their senses, not their knees

(using power, not force)

Step 5

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Warn, Don’t Threaten!

What will happen if we don’t reach agreement?

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When All Else Fails?

Know your BATNA

(Best alternative to a negotiated agreement)

YA FIRED!

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Will You Use This Framework?

Step 1. Don’t react

Step 2. Step to their side

Step 3. Reframe

Step 4. Build a golden bridge (truly win-win)

Step 5. Bring them to their senses, not their knees

From “Getting Past No: Negotiating with Difficult People” By William Ury

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What difficult conflict, issue, or situation have you encountered or are you encountering?

How can we apply this framework?

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Questions and More Info?

www.universaldatamodels.com

lsilverston@univdata.com

Chapter on Human Dynamics in, ‘The Data Model Resource Book, Volume 3’

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