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© 2009-2012 Universal Data Models, LLC - All Rights Reserved 1
How to Manage Conflict:
An Inevitable Part of Data Governance
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 2
Conflict is Inevitable!
•Enterprise versus project
•Data ownership
•“I am right”
•Politics!
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 3
Enterprise versus Project
Enterprise Data Governance
Professional
“We are chartered to work
together with projects like
yours so that projects define,
integrate and use data in a
common, consistent, and
powerful way across the
enterprise.”
Project Member:
We completely support enterprise
wide data governance. However, we
have very tight deadlines and
budgets so we’ll work together as
long as you don’t impact our deadline
dates, tasks, resources, or budgets
in any way.”
SCENARIO 1
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 4
What is the first thing to do in a conflict?
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 5
Handling Conflict
Step 1. Don’t react
Step 2. Step to their side
Step 3. Reframe
Step 4. Build a golden bridge (truly win-win)
Step 5. Bring them to their senses, not their knees
From “Getting Past No: Negotiating with Difficult People” By William Ury
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 6
Step 1. Don’t React
- Observe
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 7
Facts and Stories
Stories – villain, victim, hopeless *
* From “Crucial Conversations: Tools for talking when Stakes are High”, by Patterson et al.
Facts - indisputable
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 8
Don’t React
Event
Thoughts/Feelings
Stories (Tapes) Emotional Physical Reaction
Outwards or Inwards
Mess!!!!
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 9
Respond
Event Thoughts/Feelings
Stories (Tapes) Emotional Physical
Awareness
Stop!!! – observe.
Response
Intelligent Actions
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 10
Data Mining! SCENARIO 2
“Mine”
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 11
Step 2. Disarm Step to the Other Side
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 12
Sponsorship/Motivation Model
NAME AND ROLE OF PERSON
NAME AND ROLE OF PERSON
What does this person want?
How will this program help this person?
How is this program an obstacle?
What is wanted from this person?
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 13
I am right! SCENARIO 3
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 14
Who’s Perspective Is “Right”?
Project View Enterprise Wide View
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 15
Who’s Data Is “Right”?
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 16
Step 3. Change the game
•Open it up
•Don’t get stuck!
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 17
Position Versus Interest
INTERESTS A
POSITION A
INTERESTS B
POSITION B
Shared Purpose – Crucial Conversations
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 18
POLITICS!
Cordial hypocrisy versus
honest assessment?
Fernando Flores “Building Trust”
SCENARIO 4
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 19
Make it easy to say yes Build a golden bridge (truly win-win)
Step 4
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 20
What did he do?
A. Blame someone else
B. Resign
C. Fix issue first, then communicate
D. Communicate openly (email everyone), then fix
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 21
Bring them to their senses, not their knees
(using power, not force)
Step 5
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 22
Warn, Don’t Threaten!
What will happen if we don’t reach agreement?
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 23
When All Else Fails?
Know your BATNA
(Best alternative to a negotiated agreement)
YA FIRED!
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 24
Will You Use This Framework?
Step 1. Don’t react
Step 2. Step to their side
Step 3. Reframe
Step 4. Build a golden bridge (truly win-win)
Step 5. Bring them to their senses, not their knees
From “Getting Past No: Negotiating with Difficult People” By William Ury
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 25
What difficult conflict, issue, or situation have you encountered or are you encountering?
How can we apply this framework?
© 2009-2012 Universal Data Models, LLC - All Rights Reserved 26
Questions and More Info?
www.universaldatamodels.com
Chapter on Human Dynamics in, ‘The Data Model Resource Book, Volume 3’