View
667
Download
1
Category
Tags:
Preview:
DESCRIPTION
If you've ever wondered why you should use social media, read this to understand why and how.
Citation preview
What’s a tweet &
why do I care?Brian Cauble
Social Media?
• Twitter?
• Facebook?
• Blogs?
• LinkedIn?
@briancauble@briancauble
It’s a Tool
@briancauble@briancauble
Relationship Tool
@briancauble@briancauble
Relationship Tool
“It’s not what you know, it’s who you know”
- Some guy that was wrong
@briancauble@briancauble
Relationship Tool
NOT EXACTLY!!!
@briancauble@briancauble
Relationship Tool
“It’s not who you know, it’s who knows you”
- Some guy that was right
@briancauble@briancauble
Relationship Tool
• What?
• Create & maintain relationships w/:
• Customers
• Business Partners
• Sources of Referrals
• Why?
• People do business w/ those they like & trust
• How?
• Twitter, Facebook, LinkedIn@briancauble@briancauble
Thought-leadership Tool
@briancauble@briancauble
Thought-leadership Tool
• What?
• Share ideas & expertise
• Shape your industry
• Why?
• Companies will look to you for insight & vision
• How?
• Blogs & Twitter@briancauble@briancauble
Change-agent Tool
@briancauble@briancauble
Change-agent Tool
• http://pumpkinthedog.wordpress.com
@briancauble@briancauble
Change-agent Tool
• What?
• Organize groups, charities, events
• Organize people to support a cause
• Why?
• It’s the right thing to do & yes, it will help you in business.
• How?
• Blogs, Twitter, Facebook, LinkedIn (groups)@briancauble@briancauble
Principles to Follow
Interesting
@briancauble@briancauble
Principles to Follow
Engaged
@briancauble@briancauble
Principles to Follow
Authentic
@briancauble@briancauble
Principles to Follow
Helpful
@briancauble@briancauble
Principles to Follow
Humble
@briancauble@briancauble
Principles to Follow
Passionate
@briancauble@briancauble
The Process
Phase I - Build your network
@briancauble@briancauble
The Process
Phase 2 - Meet new people
@briancauble@briancauble
The Process
Phase 3 - Learn to share
@briancauble@briancauble
The Process
Phase 4 - Be a change agent
@briancauble@briancauble
Brian Cauble@briancauble
www.linkedin.com/in/briancauble
www.appsolutegenius.com
Recommended