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How Data Centers Avoid Bad Clients
Utilize thought leadership committees and inbound strategies to find the right clients
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Data centers should be discovered early in their
buyer’s journey
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Buyer’s Journey: process buyer goes through
before purchase decision
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Buyer’s Journey Awareness Consideration Decision
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Awareness:becomes aware of
problem/opportunity
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Consideration:identifies
problem/opportunity and researches it
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Decision:settles on solution;
uses comparatives to make final decision
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Early Discovery Prove value Influence prospects Advise prospects Educate prospects
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Thought-Leadership Committee
Group of experts Highly skilled Industry knowledge
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Thought-Leadership Content Use internal marketer or
resource partner Bypass journalistic agendas Control entire process
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Inbound Marketing:highly relevant content
to attract prospects
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Inbound Tactics Buyer personas Buyer’s journey Remarkable content
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How does your data center find the right clients?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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