H. trim, fresh minds digital innovation trends

Digital innovation trends

Helen Trim

uk.linkedin.com/in/helentrim/

@helentr

• Your definition of innovation

– Joining the dots, you see ones othersdont

Private & Confidential © 2013 FreshMinds

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INNOVATION

Seeing the dots and creatingpossibility from chaos =

constantly thinking about integrationacross markets, products, partners,customers and data sets

BRAND RULES!

CUSTOMERS RULE!

Benedict Evans – Mobile is Eating the World

Private & Confidential © 2013 FreshMinds

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COLLABORATION RULES!

SMART, CONNECTED PEOPLE

An economy built on distributed

networks of connected individuals,transforming the way

we consume, produce,

finance and learn.

https://www.youtube.com/watch?v=3vJYGoSW_jk

https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition

SMART, CONNECTED PRODUCTS

A step change in improvements inproduct capability and performance.More efficient, customizable, safe,reliable, and more fully utilized, whileconserving scarce natural resourcessuch as energy, water, and rawmaterials.

Employee-led innovation

1. Create a platform for innovation1. Create a platform for innovation

2. What jobs are customers trying to get done?2. What jobs are customers trying to get done?

3. Learn to be agile3. Learn to be agile

Questions?Questions?

@helentruk.linkedin.com/in/helentrim/

helen.trim@gmail.com

@helentruk.linkedin.com/in/helentrim/

helen.trim@gmail.com/ A platform for innovation

/ Understand customers better

/ Learn to be agile