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• Hits How many times the server is accessed.
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• Why are you losing people? Navigation
Value
Usability
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• Why are conversions low? How do we make it higher?
What kind of testing do we need to do?
A/B testing
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• Testing best practices Setting a baseline
60 days is good; 90 days is better
• Letting it steep Don’t be reactionary
Set up a test timeline and stick with it
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• Use Google Website Optimizer
• Set pages
• Install tags
• Preview pages
• Launch experiement
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• Visitors
• Coming and Going
• Goals and Funnels
• Testing
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• Questions
• Private Sessions
• Audit
• Implementation
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• info@redengine.com
• rsaunders@redengine.com
• john@redengine.com
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