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• Hits How many times the server is accessed.
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• Why are you losing people? Navigation
Value
Usability
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• Why are conversions low? How do we make it higher?
What kind of testing do we need to do?
A/B testing
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• Testing best practices Setting a baseline
60 days is good; 90 days is better
• Letting it steep Don’t be reactionary
Set up a test timeline and stick with it
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• Use Google Website Optimizer
• Set pages
• Install tags
• Preview pages
• Launch experiement
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• Visitors
• Coming and Going
• Goals and Funnels
• Testing
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• Questions
• Private Sessions
• Audit
• Implementation
![[Webinar] New from Google: Algorithm changes & social media analytics](https://img.dokumen.tips/doc/110x75/58d058c81a28ab02108b6443/webinar-new-from-google-algorithm-changes-social-media-analytics-58d15b6d2f2ba.jpg)
