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In 2011, your open platform needs to keep up with the needs of location-based services (LBS) developers looking to build location-aware apps. We will review use cases from today's top API platforms that LBS experiences, from Foursquare, Yellow Pages Group, Quova, Outside.in, SimpleGEO and share how you can make your APIs a delight for LBS developers to use and create killer apps.
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Going Geo-Loco: Location-based Services, Developers, and Your Open Platform
Delyn SimonsDirector of Developer RelationsMasheryMarch 2011
Local Content has always been valuable
then came Local Content for the Web
GPS Devices
Smartphones
API Revolution
Source: ProgrammableWeb, December 2010 and March 2011
API Revolution
Make that 6
2009: Gowalla & Foursquare Launch at SXSW
2010: Right time, Right place, Free Taco
2011: SimpleGEO breakout year?
Geolocation Land Grab
API Giants Launch Geolocation APIs
Biz Dev 2.0: Twitter Places Partners
Coopetition: Gowalla + Foursquare API
API Case Study
New Markets, New Customers
American Express & Foursquare
APIs made it possible
API Case Study
Your API gets you into new deal cycles
CNN & Outside.in/Patch
API Case Study
Yellow Pages: Accurate, Unique, Structured Data for the 21st century
Remember these Yellow Pages?
Not your grandfather’s Yellow Pages
Yellow Pages in the 21st centry
APIs make it possible
API Case Study
Compete with the big boys
Quova – WordPress plugin, location aware
Weatherbug: All weather is local
Dotmenu: Takeout delivery to local area
Make your API desirable for LBS developers
• Verified, structured, accurate data is a strength of established companies in demand by developers
• Think XML output format is enough? Think JSON.
• Are your services still based in SOAP? Think RESTful.
• Push notifications/real-time web alerts helps make your API friendly to mobile app developers
Your feedback is a gift
Q&A
Going Geo-Loco: Location-based Services, Developers, and Your Open Platform
Delyn SimonsDirector of Developer RelationsMasheryMarch 2011
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