Global content must haves final

Global Content Must-Haves for Technologists, Marketers, and Communicators

Presented by:

Steve Walker, Senior DirectorGlobal Content Solutions Practice

February 28, 2012

Experis | Tuesday, April 18, 2023 2

Global Content Must-Haves

General Information• Share the webinar

• Ask a question

• Votes (polling questions)

• Rate (before you leave)

To access today’s materials, please visit:www.experis.us/materials

Earning CPE Credit• To receive 1 CPE credits

for this Webinar, participants must:– Attend the Webinar

for at least 50 minutes on individual computers (one person per computer)

– Answer polling questions asked throughout the Webinar

Introducing Steve Walker

– Senior Director in the Experis Global Content Solutions practice

– Responsible for Enterprise Content Management (ECM) Solution Design

– 17+ years experience in ECM industry

– Areas of expertise include enterprise content management strategy and cross-platform implementations, globalization strategy, web content management

• Understand dynamics at play across Content Consumers so that you are better informed on the unique challenges of each

• Understand how your organization fits into a Content Profile

• Review Global Content Delivery models

• “Must-haves” that cross our Content Consumer model

Take-Aways

Agenda

• Review the problem of “Content misalignment”

• Persona Review– Marketing

– Communication

– Technology

• Global Content Defined– Content Users

– Content Delivery models

• Content Alignment “Must Haves”

Content Misalignment

The Global Content “World” is …..

Mobile

Press Briefings

Web Content

Product InformationTechnical Manuals

Internal Forums

Management Communication … and More

Intranets

Extranets

The Global Content “World”

• The “World” has

– An Internal focus that consists of our internal peers that are producing and consuming content

– An External focus thatare Consumers and organizations that will benefit from your effective content management

Polling QuestionQ: What is your biggest challenge with your Global Content

management?

A. We don’t know how to do it effectively.

B. It is costing too much.

C. We are segmented into various groups and see inefficiencies.

Factors that Impact the Global Content “World”

Personas–Marketers

–Technologists

–Communicators

Technologies–ECM systems

–Enterprise Search

Consumers–Internal

–External

The Issue

Q: What can we do to minimize content misalignment?

A: Understand and unify unique interests to improve the effectiveness of our content management decisions

Persona Review

Marketers

Technologists Others

Communicators

Individuals who are responsible for successful selection, procurement, implementation and support of yourECM technologies.

Challenges:

• Technology selection

• Enterprise vs. Departmental

• ECM “Interoperability”

• Knowledge management and Collaboration

• Software/System Internationalization

• “Findability”

• Ongoing support and maintenance (3- to 5-year lifecycle)

• Mobile access and security

Technologists

Individuals who are responsible for selling and/or promoting goods and services.

Challenges:

• Business agility

– Rapid implementation and deployment

• Market testing (L10N)

• Content consistency (L10N)

• Governance around branding (L10N)

• Legal compliance

• Creative content creation

• Mobile consumption

• Regional control

Marketers

Individuals who are responsible for employee, consumer and/or other business communication.

Challenges:

• Content re-use

• Findability

• Legal compliance

• Mobile consumption

• Authoring and editorial

Communicators

Polling QuestionQ: Which persona do you most closely resemble?

A. Technologist

B. Communicator

C. Marketer

Global Content Defined

Your global content managementdecisions are impacted by

your content users and yourcontent delivery models.

Content Users

• Content Producers– Responsible for large volumes

of initial content creation

• Content Contributors– Responsible for review,

editorial, and collaboration

• Content Consumers– Will be using content in some

manner

– Can be internal or external

Producer

Contributor

Consumer

Content Delivery Models

• Local Producer/Contributor for Local Consumer– Can have multilingual attributes

• Local Producer/Contributor for Global Consumer

• Global Producer for Global Consumer– Many different internal producers with centralized governance

Why are These Users and Models Important?

• Our decisions on how to more effectively manage content will be based on the user types and how our organization is producing and consuming content.

• Example 1 – Knowledge Management

• Example 2 – Web Content Management

• Example 3 - Authoring

Content Alignment – Must-Haves

Defined

Content Alignment is the process of incorporating our personas, content users and content delivery into our organizational content management decisions.

Must-Haves

1. Answers to your key questions• Who are your main producers,

contributors, and consumers?

• Where are they located?

• Who owns the content and the content delivery process?

2. Understanding of core challenges across personas• Findability

• Knowledge management will be centralized

Must-Haves

3. Acceptance that one solution doesn’t fit all- Authoring, digital asset management (DAM), record management, and more

4. Internationalization and Localization protocols and approaches established.

Can we change this out for one of the other graphics, like the exploding computer?

Polling QuestionQ: What is your organization’s goal for improving your global content

management?

A. Improve internal communication with a multi-lingual/multi-regional workforce

B. Reach a broader audience

C. Ensure that all of internal capital (i.e. content) is properly leveraged by our organization

Must-Haves

5. Core Global Content production governance• Writing and style-guide adherence

6. Interoperability• Enhances “findability”

Must-Haves

7. Integration of international talent pools for internal and externalcontent production and management

8. Technical considerations• Focus on search appliance technologies

with multilingual gisting

• Translation memory and management processes

• Internationalization support of various technologies

Can we change this out for another graphic, like the compacted box of components?

Must-Haves per Persona

Technologists

Marketers

Communicators

Localization Management

“Findability”

Interoperability

Internationalization Plan

Content Consistency

Content Ownership

In Country/Region Support

Global Brand and Style Guide

Mobile Support

Wrap-up

• Understand dynamics at play across content consumers so that you are better informed on the unique challenges of each

• Understand how your organization fits into a content profile

• Review global content delivery models

• “Must-haves” that cross our content consumer model

Take-Aways

Questions

Questions?

For more information please contact:

Steve Walkersteve.walker@experis.com

(804) 521-5255

www.experis.us/gcs

More information

For more information,please visit

www.experis.us/gcs

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