Getting the Tech to Go Social

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This presentation provides an overview of tools that can be used to help an organization build an online community.

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Getting the Tech to Go Social

2011 The JFNA General Assemblyhttp://www.slideshare.net/gasocial

#GASocial

Get to know your community

• SocialBakers.com

Easy Facebook Tabs

• Create custom tabs for fans & non-fans

Become a Google Nonprofit Partner

• Google Grants• YouTube for Nonprofits• Google Apps

Become a YouTube Nonprofit Partner

• Custom branded YouTube Channel

• Video annotations to external links

• Overlays

YouTube Direct

• Great way to easily get community members involved

Live WebCasts

• Ustream

• Yugma

• LiveStream

Recommended Twitter Clients

• Hootsuite

Recommended Twitter Clients

• TweetDeck

Twitter Directories

• WeFollow.com

• Twellow

Archive Tweets #JFNAGA

• TwapperKeeper

Twitter Activism

• Twibbon

Twitter Activism

• HelpAttack

Twitter Metrics

• Twitalyzer

• TweetStats

• Klout

Google Maps

• Create Custom Google Maps for missions, events, or just highlight activity– Brand the map– Add photos and video– Embed it on your website– Have participants add their own photos to

maximize interactivity

Google Map Sample

Foursquare

• Make your events “venues “ so participants can check-in making your event go viral

• Foursquare connects to Facebook & Twitter

• Create special badges & incentives to encourage participants to earnpoints

Monitoring Your Brand

• Listening Tools:– Google Alerts & RSS Feeds– SocialMention.com– Technorati.com– Addictomatic.com– Twazzup.com

Social Media Policy

• The JFNA Guide

• Social Media Governance Database

Online Resources

• Mashable.com

• TechCrunch.com

• InsideFacebook.com

• Google Blog

• NTEN Blog

Thank You

Florence Broderflorence@israelgives.org

Twitter: @israelgives @flogolightly

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