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This presentation provides an overview of tools that can be used to help an organization build an online community.
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Getting the Tech to Go Social
2011 The JFNA General Assemblyhttp://www.slideshare.net/gasocial
#GASocial
Get to know your community
• SocialBakers.com
Easy Facebook Tabs
• Create custom tabs for fans & non-fans
Become a Google Nonprofit Partner
• Google Grants• YouTube for Nonprofits• Google Apps
Become a YouTube Nonprofit Partner
• Custom branded YouTube Channel
• Video annotations to external links
• Overlays
YouTube Direct
• Great way to easily get community members involved
Live WebCasts
• Ustream
• Yugma
• LiveStream
Recommended Twitter Clients
• Hootsuite
Recommended Twitter Clients
• TweetDeck
Twitter Directories
• WeFollow.com
• Twellow
Archive Tweets #JFNAGA
• TwapperKeeper
Twitter Activism
• Twibbon
Twitter Activism
• HelpAttack
Twitter Metrics
• Twitalyzer
• TweetStats
• Klout
Google Maps
• Create Custom Google Maps for missions, events, or just highlight activity– Brand the map– Add photos and video– Embed it on your website– Have participants add their own photos to
maximize interactivity
Google Map Sample
Foursquare
• Make your events “venues “ so participants can check-in making your event go viral
• Foursquare connects to Facebook & Twitter
• Create special badges & incentives to encourage participants to earnpoints
Monitoring Your Brand
• Listening Tools:– Google Alerts & RSS Feeds– SocialMention.com– Technorati.com– Addictomatic.com– Twazzup.com
Social Media Policy
• The JFNA Guide
• Social Media Governance Database
Online Resources
• Mashable.com
• TechCrunch.com
• InsideFacebook.com
• Google Blog
• NTEN Blog
Thank You
Florence Broderflorence@israelgives.org
Twitter: @israelgives @flogolightly
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