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This session will cover the importance of local fund raising (in addition to tax income) for keeping technology as up-to-date as possible, and how that can be achieved most effectively. Speakers will discuss the Nebraska Community Foundation and its programs; Lincoln City Library’s fund-raising efforts through its Foundation; ideas from “Turning the Page;” and the establishment of “sinking funds.” The general idea is that keeping library technology must be viewed as part of the cost of doing business in a modern library.
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Funding Your FutureNebraska Library Commission Technology Summer Camp
August 23, 2011
NLC Technology Summer Camp 2011
When I’m done . . .
• One “aha!” about fundraising• More knowledge of resources and programs
available to help you
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NLC Technology Summer Camp 2011
Session Outline
• Eternal Truths of Fundraising• How NCF can help• Kreutz Bennett grants for Nebraska libraries
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NLC Technology Summer Camp 2011
Eternal Truths of Fundraisi
ng
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Truth 1.People give more
money than corporations or
foundations.NLC Technology Summer Camp 2011 5
NLC Technology Summer Camp 2011
2010 Contributions - $291 billion
Individuals$212 b73%
Foundations$41 b14%
Bequests$23 b8%
Corporations, $15 b, 5%
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Source: Giving USA 2011Center on Philanthropy, Indiana University
Truth 2.Most people give
away money.
NLC Technology Summer Camp 2011 7
NLC Technology Summer Camp 2011
Most People GiveIn every country where fundraising and philanthropy have been studied, most people give away money.
• USA – 7 of 10 adults• Canada – 8 of 10• Brazil – 7 of 10• Holland – 9 of 10
People are going to give away their money –
to you or to someone else.
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Truth 3.Most money comes from people like us.
NLC Technology Summer Camp 2011 9
NLC Technology Summer Camp 2011
Most Givers are Like UsMost donations and half of all money given
comes from families with incomes of
$90,000 or less.*
This is most people.
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*Source: Kim Klein, Grassroots Fundraising Journal
Truth 4.People Give When
They Are Asked.
(and they don’t give when they are not asked)
NLC Technology Summer Camp 2011 11
NLC Technology Summer Camp 2011
Personal ask is best(best = highest response for least money)
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Method Response*
Cost/$1 raised**
Volunteer-led personal solicitation
50% .10 - .20
Special event Varies .50
Direct Mail (new) 1% $1.00 - $1.25
Sources: *Kim Klein, Grassroots Fundraising Journal**J.M. Greenfield, Fund-raising: Evaluating and Managing the Fund Development Process
Truth 5.Fundraising is not
about money.
NLC Technology Summer Camp 2011 13
14NLC Technology Summer Camp 2011
Fundraising is about changing the world.
It is not driven by need, donors or funders.
Fundraising is driven by vision and mission.
15NLC Technology Summer Camp 2011
The Nebraska Community Foundation helps people give back
to the places they love – in time, talent and treasure –
to create thriving rural communities.
NLC Technology Summer Camp 2011
NCF’s Approach
• Work in partnership• Asset-based• Community-driven
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NLC Technology Summer Camp 2011
NCF Services
Benefits of Affiliation• 501(c) 3 status• Financial and Administrative Services• Training and Technical Assistance
• Strategic planning• Donor development and fundraising• Planned giving• Marketing and communication
• Peer Learning Network
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NLC Technology Summer Camp 2011
Options for Libraries
• Grants from affiliated funds• Community-based and donor-advised
• Library account within local affiliated fund• Independent affiliated fund for library
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NLC Technology Summer Camp 2011
Libraries working with NCF• Current library-associated funds and accounts
• 21 accounts within 13 funds• 2 donor-advised funds, 1 organizational fund
• About $3 million total • About $2.3 million endowed
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Success Stories
NLC Technology Summer Camp 2011 20
Nebraska CityHarry and Grace Moeller Library Endowment Fund
Morton-James Public Library
NLC Technology Summer Camp 2011
Success Stories
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Keith CountyGoodall City Library/Paxton Carnegie Library
NLC Technology Summer Camp 2011
Potential in Every Place
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Transfer of Wealth
NLC Technology Summer Camp 2011
Potential in Every PlaceGifts of Grain
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NLC Technology Summer Camp 2011
Kreutz Bennett Donor Advised Fund
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Shirley Kreutz Bennett
NLC Technology Summer Camp 2011
Kreutz Bennett Funding• Eligibility
• Public libraries• Nebraska communities fewer than 3,000 residents
• Three Funding Areas• Planning grants – leading to accreditation
• $500 to $2,500, 1:1 match, no in-kind
• Enhancement grants – programs and services• $2,500 to $20,000 1:1 match, up to 50% in-kind• Equipment and software purchases/upgrades not eligible
• Facilities grants• $5,000 to $20,000, 3:1 match, no in-kind• New construction or rehabilitation/expansion• One time grants
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NLC Technology Summer Camp 2011
• Guidelines and application forms
www.nebcommfound.org/fund/kreutzbennett
• Deadline for short application – October 1, 2011• Full application upon request
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Kreutz Bennett Funding
NLC Technology Summer Camp 2011
• Engage the community• Ask• Contact NCF• Find out more about Kreutz Bennett• Is there a Shirley in your town?
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NLC Technology Summer Camp 2011
Marcia White
Director of Community Development Philanthropy
mwhite@nebcommfound.org
402.323.7329
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