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This session will cover the importance of local fund raising (in addition to tax income) for keeping technology as up-to-date as possible, and how that can be achieved most effectively. Speakers will discuss the Nebraska Community Foundation and its programs; Lincoln City Library’s fund-raising efforts through its Foundation; ideas from “Turning the Page;” and the establishment of “sinking funds.” The general idea is that keeping library technology must be viewed as part of the cost of doing business in a modern library.
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Funding Your FutureNebraska Library Commission Technology Summer Camp
August 23, 2011
NLC Technology Summer Camp 2011
When I’m done . . .
• One “aha!” about fundraising• More knowledge of resources and programs
available to help you
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NLC Technology Summer Camp 2011
Session Outline
• Eternal Truths of Fundraising• How NCF can help• Kreutz Bennett grants for Nebraska libraries
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NLC Technology Summer Camp 2011
Eternal Truths of Fundraisi
ng
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Truth 1.People give more
money than corporations or
foundations.NLC Technology Summer Camp 2011 5
NLC Technology Summer Camp 2011
2010 Contributions - $291 billion
Individuals$212 b73%
Foundations$41 b14%
Bequests$23 b8%
Corporations, $15 b, 5%
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Source: Giving USA 2011Center on Philanthropy, Indiana University
Truth 2.Most people give
away money.
NLC Technology Summer Camp 2011 7
NLC Technology Summer Camp 2011
Most People GiveIn every country where fundraising and philanthropy have been studied, most people give away money.
• USA – 7 of 10 adults• Canada – 8 of 10• Brazil – 7 of 10• Holland – 9 of 10
People are going to give away their money –
to you or to someone else.
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Truth 3.Most money comes from people like us.
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NLC Technology Summer Camp 2011
Most Givers are Like UsMost donations and half of all money given
comes from families with incomes of
$90,000 or less.*
This is most people.
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*Source: Kim Klein, Grassroots Fundraising Journal
Truth 4.People Give When
They Are Asked.
(and they don’t give when they are not asked)
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NLC Technology Summer Camp 2011
Personal ask is best(best = highest response for least money)
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Method Response*
Cost/$1 raised**
Volunteer-led personal solicitation
50% .10 - .20
Special event Varies .50
Direct Mail (new) 1% $1.00 - $1.25
Sources: *Kim Klein, Grassroots Fundraising Journal**J.M. Greenfield, Fund-raising: Evaluating and Managing the Fund Development Process
Truth 5.Fundraising is not
about money.
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14NLC Technology Summer Camp 2011
Fundraising is about changing the world.
It is not driven by need, donors or funders.
Fundraising is driven by vision and mission.
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The Nebraska Community Foundation helps people give back
to the places they love – in time, talent and treasure –
to create thriving rural communities.
NLC Technology Summer Camp 2011
NCF’s Approach
• Work in partnership• Asset-based• Community-driven
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NLC Technology Summer Camp 2011
NCF Services
Benefits of Affiliation• 501(c) 3 status• Financial and Administrative Services• Training and Technical Assistance
• Strategic planning• Donor development and fundraising• Planned giving• Marketing and communication
• Peer Learning Network
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NLC Technology Summer Camp 2011
Options for Libraries
• Grants from affiliated funds• Community-based and donor-advised
• Library account within local affiliated fund• Independent affiliated fund for library
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NLC Technology Summer Camp 2011
Libraries working with NCF• Current library-associated funds and accounts
• 21 accounts within 13 funds• 2 donor-advised funds, 1 organizational fund
• About $3 million total • About $2.3 million endowed
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Success Stories
NLC Technology Summer Camp 2011 20
Nebraska CityHarry and Grace Moeller Library Endowment Fund
Morton-James Public Library
NLC Technology Summer Camp 2011
Success Stories
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Keith CountyGoodall City Library/Paxton Carnegie Library
NLC Technology Summer Camp 2011
Potential in Every Place
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Transfer of Wealth
NLC Technology Summer Camp 2011
Potential in Every PlaceGifts of Grain
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NLC Technology Summer Camp 2011
Kreutz Bennett Donor Advised Fund
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Shirley Kreutz Bennett
NLC Technology Summer Camp 2011
Kreutz Bennett Funding• Eligibility
• Public libraries• Nebraska communities fewer than 3,000 residents
• Three Funding Areas• Planning grants – leading to accreditation
• $500 to $2,500, 1:1 match, no in-kind
• Enhancement grants – programs and services• $2,500 to $20,000 1:1 match, up to 50% in-kind• Equipment and software purchases/upgrades not eligible
• Facilities grants• $5,000 to $20,000, 3:1 match, no in-kind• New construction or rehabilitation/expansion• One time grants
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NLC Technology Summer Camp 2011
• Guidelines and application forms
www.nebcommfound.org/fund/kreutzbennett
• Deadline for short application – October 1, 2011• Full application upon request
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Kreutz Bennett Funding
NLC Technology Summer Camp 2011
• Engage the community• Ask• Contact NCF• Find out more about Kreutz Bennett• Is there a Shirley in your town?
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NLC Technology Summer Camp 2011
Marcia White
Director of Community Development Philanthropy
402.323.7329
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