Fishbowl Solutions WebCenter Search Webinar Presentation

Exploring Enterprise Search for Oracle WebCenter Content

Harness the Power of Google Search

Presented by Fishbowl Solutions5.31.2012

Agenda

+Introduction +What is Enterprise Search?+Enterprise Search Considerations+WebCenter Search Options+Demo: GSA Connector Version 2.0

About Fishbowl Solutions

• Specializing in portals & content management for 13 years

• Customers throughout North America & EMEA• Enterprise-wide consulting services • Packaged software for WebCenter• 100+ WebCenter-related projects

in last 2 years• Google Enterprise Partner

About Fishbowl SolutionsWebCenter Mobile User Experience Design

SharePoint Integration Google Search Integration

Why Search MattersIntroduction

Why Search?

+User expectations are changing– Proliferation of internet search capabilities– Changing demographics

The Need for Search

Productivity

K-workers spend 25% time to find informationSelf-serve customer service is cheaperFast-fail saves $1B in drug cost

Cost

30-40% leaders find it hard to get information for company-wide decisionsKeep track of industry, competition

Intelligence

Can you do without your phone/computer?1 GB of data created per user annually91% use multiple search tools, 86% unhappy

WebCenter Search Frustration

+Can’t find the content after check-in+Makes users feel like the system doesn’t work+Can’t remember metadata+Decreased Adoption+Unhappy Users

The Cost of “We Can’t Find Anything”

+1 in 5 searches do not find what is they were seeking+An average knowledge worker spends 16% of their

time searching+20% spent with unsuccessful searches+An organization with 4,500 knowledge workers is

looking at a inefficiency cost of $1.7 million per year.+Many organizations are running at 40% to 70%

success rates for search

Source: http://www.personalinfocloud.com/2010/05/understanding-the-cost-of-we-cant-find-anything.html

What Is Enterprise Search?

Enterprise Search

Search All Enterprise Content from One Place

+WebCenter+File shares+SharePoint+Web Sites

Architecture

User

Search Engine

OracleWebCenter Content

Network File Share

Microsoft SharePoint Sites

SharePointConnector

File System Connector

OtherConnectors

Content Server

Connector

Other Sources

Evaluating Search OptionsWhat to Consider When

What are your search needs?

+Internet vs. Enterprise

+Reporting vs. Research

+Content Type+Language+Security

Content

+Where is my data located?– Databases– Content Management Systems – Oracle

WebCenter, SharePoint, Documentum, FileNet+Formats – html/Documents – PDF, MS Office, etc.

+Social/People Search – MS – expert finder, social proximity

Organizing Content

+Sites/Collections/Source Groups– Security Classifications– Search Subsets of Indexed Content– Configure Relevancy

Indexing Process

+Crawling– Website/HTML Content– Internal page links help determine relevancy

+Feeding (Connectors)– MS Office– PDF– Other binary files

Crawling

Search Engine

Home Page

Category Page

Category Page

Sub-Category

Page

Sub-Category

Page

Sub-Category

Page

DetailPages

DetailPages

DetailPages

Sub-Category

Page

DetailPages

Feeding

Search Engine

Content Connector

Indexes content

Asks for new or changed content items

Feeds list of new or changed content to connector

Feeds new or updated content to Search

Engine

Periodically

Content Source

Content Connectors

+Developed for individual content sources+Leverage vendor frameworks+May assist with security

Connector Availability and Features

+Connector Availability and Support– Vendor – May require additional licensing– Partners– Custom – consider documentation, user

communities, and the underlying technologies used+Features can vary greatly between search

platforms and connector implementation– Security– Metadata Configuration– Performance

Searching Secure ContentWhat to Consider When

Security

+Authentication– Identifying and validating the user performing the

search request, i.e. User Name/Password+Authorization– Determining which content the user has

permission to access. Commonly based on group memberships or specific access granted to users.

– Early Binding vs. Late Binding

User Experience & FeaturesWhat to Consider Around

Tuning Results – Relevance

+Compare platforms+True results comparison in your organization

with your content+Consider standard SEO methods to

measure/influence relevancy+Result biasing

User Experience

+Search suggestions+Spelling suggestions+Faceted classification+Text clustering

Search suggestions

+Similar terms+Type-ahead / Autocomplete

Faceted classification

+Check the topic boxes

+Limits search, particularly helpful when searching for terms with broad meanings

Search MetricsWhat to Consider Around

Popular queries

+Users are defining what’s important

+They’re also telling you what’s hard to find via navigation

Ineffective queries

+Queries with low click-through rate (CTR)+Search results aren’t what users seek

Failed (Zero Result) Queries

+Users looking for something, it’s not there+Taxonomy – valid synonyms?+Need to publish something?+Need to crawl something?

Webcenter Search Options

The Evolution of Search

USERSATISFACTION

YEAR20062007

20102011

HIGH

LOW

Verity• Local• Configurable• Millions of items

OracleTextSearch• Powerful but a lot of administrative overhead

Secure Enterprise Search (SES)

• Restricted use license • Secure crawling, indexing & searching• Improved manageability• Functionality overlap

OracleTextSearch – 11g• Extremely powerful but still high level of admin overhead

GSA Connector• In-context search experience• WebCenter websites and repositories

Oracle SES

FAST

Microsoft FAST Search

+ Highly customizable+ Pros– Connect to LOB data sources

(databases or other repositories, ERP, CRM, ECM)– Connectors for Exchange– Flexible UI customizations using web parts

+ Cons– Once search expands outside of department,

complexity goes up– Long deployment times– “Limited” WebCenter Content integration

Oracle Secure Enterprise Search

+ Enterprise search for Oracle-based systems/applications

+ Pros– Easier to install as standalone– Integrates with Oracle Applications– Integrates with Oracle WebCenter

Content+ Cons– Some connectors are an additional

cost

Google Search Appliance

+ Rapid installation with reduced administration

+ Pros– Plug-and-play– Easy to install and maintain– Integration with Oracle WebCenter

Content+ Cons– Two-year-term licenses– Limited extensibility

Google Side-by-Side Search Tool

+ Compare search results from GSA alongside results from any other search engine or alternate appliance

+ Features:– Voters vote and taken to the next query – Tool can be seeded with queries of your

choice – Simple web-based tool to configure

multiple tests – Most votes, probabilities and

confidence intervals, and whether there is enough data for the comparison to be statistically significant

– Randomize set of results that shows up on which side

– See vote history and even change previous votes.

Enterprise Search & the Fishbowl Google Search Appliance

Universal Search from Google

Fileshares

Intranets Databases Enterpriseapplications

ContentManagement

Additional GSA Features

+User Experience– Self-Learning Scorer– Query Suggestions– Automatic Spellcheck– View as HTML

+Content & Collaboration– 220+ Supported File Types

Dynamic Navigation

Fishbowl + Google + WebCenter

+ Content Server+ Enterprise Search+ SiteStudio Site+ Content-Based WebCenter

Portals

Fishbowl’s GSA Connector: Overview

+Provides alternative to native Oracle WebCenter Content database search

+ Integrate WebCenter websites, intranets, content repositories

+ Insure higher adoption rates and overall use

+Extend the Value of Your Oracle WebCenter Investment

Fishbowl GSA Connector 2.0

+What’s New– Ready-to-use templates for Oracle

Content Server– Google Search available as Quick Search – Retrieve cached text versions through

the Content Server– Expose type-ahead and spelling

suggestions– Administration interfaces for easy

collection configuration and content maintenance

– Make other GSA collections available for search within WebCenter Content: SharePoint, Fileshares, etc.

Fishbowl GSA Connector 2.0

+Additional Features– Search full text, standard, and custom

metadata – Crawl Oracle WCM (SiteStudio) sites – On-demand full search collection build

and rebuild – Supports custom search interface & result

templates– Return public and secure content based on

credentials– Search multiple WebCenter Content

instances

Once Stop Shop for GSA

+Software+Hardware+Services

“Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program. We’re looking forward to Fishbowl Solutions extending the power and reach of the Google Search Appliance by offering content connectors for Oracle UCM to customers.”Brent VerWeyst, Search Partner Lead for Google Enterprise

+ +

DemoFishbowl Solutions GSA Connector

for Oracle WebCenter Content

Increased Visitor Time Spent on Website for Sensor Manufacturer

Business Problem Internet looked “dated” Complaints regarding web

searches Site analysis showed high bounce

rates and short site visits

Fishbowl Solution GSA Connector for WebCenter

Website searches facilitated by GSA Consulting Services

Upgraded UCM 7.5 SiteStudio system to 10gR4

Implemented Dynamic Navigation

Results Increased site visitsDecreased bounce rate Increased average time on siteDecreased complaints

regarding “findability”

Public-Facing Site Studio Site

Accelerated Access to Corporate Information for Employees at Healthcare Provider

Business ProblemLost staff time wasted in

fruitless searchingConfusing results page

navigationLatency in content being

available for search

Fishbowl SolutionGSA Connector for WebCenter

Intranet searches facilitated by GSAConsulting Services

Enable Oracle WCM (SiteStudio) based web pages to be part of search results

ResultsShortened search times for

employees and development time for IT staff

Decreased administrationMore relevant search results Search backed by was Google

quickly adopted by staff

Site Studio Employee Intranet

Improved Intranet Portal Search for Employees at Healthcare Provider

Business Problem Users complained search was bad

on old intranet Poor search on the new intranet

would hurt adoption Manually sorting and configuring

search results was time consuming and ineffective

Fishbowl Solution GSA Connector for WebCenter

Intranet searches facilitated by GSA Consulting Services

Use Google Search Appliance to search WebCenter Content surfaced up via WebCenter Portal and display results in the Poratl

ResultsMore relevant search results

for usersDecreased development time

to implementBetter end-user impression

of new intranet site

WebCenter Portal Intranet

Why Fishbowl & the GSA Connector

+World’s most popular search engine backed by best-in-class ECM

+Single provider– GSA Hardware, Software and Services– GSA implementation and configuration experts

+Deep domain expertise with Oracle WebCenter– Numerous customers in production

+End-to-End Consulting Services– Project Scoping, Implementations, Support, Tuning

Summary

+What is Enterprise Search?+Enterprise Search Considerations+WebCenter Search Options+Enterprise Search with Google & Fishbowl’s

GSA Connector Version 2.0

+ +

Fishbowl Summer Webinar Series

+ Creating a Visually Rich and Personalized WebCenter-Based Intranet in 60 Days or Less

– June 7th, 12pm CST

+ ECM on the Go: A Quick Start iPad Application for Mobile Content Management

– June 14th, 12pm CST

+ Preview Fishbowl's SharePoint Connector for Oracle WebCenter Version 2.0 - Beta Customers Wanted!

– June 21st, 12pm CST

register: fishbowlsolutions.com/news

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Contact Us to Learn More

Indexing Items fromOracle WebCenter Content

Oracle WebCenter Content User

Google Search Appliance

Fishbowl GSA Connector

OracleWebCenter Content

Checks in content item

Indexes content

Asks for new or changed content items

Feeds list of new or changed content IDs to Connector

Feeds new or updated content to GSA

Periodically

Searching Secured Content from withinOracle WebCenter Content

Oracle WebCenter Content User

Google Search Appliance

Fishbowl GSA Connector

OracleWebCenter Content

Performs search

Forwards search request to the GSA

Returns list of items back to WebCenterApplies result template and

displays results to user

Requests user ID

Passes User ID back GSA

Executes query against all content

Requests which content is accessible by user

(Batch Authorization)Requests security groups and accounts user has access to

Passes security group and account information

Evaluates which items user has access to

Provides list of content items user can view

Searching Public Content from withinOracle WebCenter Content

Oracle WebCenter Content User

Google Search Appliance

Fishbowl GSA Connector

OracleWebCenter Content

Performs search

Forwards search request to the GSA

Returns list of items back to WebCenter

Applies result template and displays results to user

Executes query against all public content

Searching Secured Content from theGoogle Search Appliance Front-End

GSA Front-EndUser

Google Search Appliance

Fishbowl GSA Connector

OracleWebCenter Content

Performs search

Returns list of items to user with the GSA’s front-end interface

Executes query against all content

Requests which content is accessible by user

(Batch Authorization)Requests security groups and accounts user has access to

Passes security group and account information

Evaluates which items user has access to

Provides list of content items user can view

Requests user credentials

User credentials passed to GSA

Searching Public Content from theGoogle Search Appliance Front-End

GSA Front-EndUser

Google Search Appliance

Fishbowl GSA Connector

OracleWebCenter Content

Performs search

Returns list of items to user with the GSA’s front-end interface

Executes query against all public content

Authorization

+Index Time– Access determined when content is indexed– Can be out of date since last index update– Most efficient approach

+Query Time– Access is evaluated when search is performed– May use individual HTTP HEAD requests, or more

efficient batch authorization