Embed Size (px)
DESCRIPTION
Citation preview
Exploring Enterprise Search for Oracle WebCenter Content
Harness the Power of Google Search
Presented by Fishbowl Solutions5.31.2012
Agenda
+Introduction +What is Enterprise Search?+Enterprise Search Considerations+WebCenter Search Options+Demo: GSA Connector Version 2.0
About Fishbowl Solutions
• Specializing in portals & content management for 13 years
• Customers throughout North America & EMEA• Enterprise-wide consulting services • Packaged software for WebCenter• 100+ WebCenter-related projects
in last 2 years• Google Enterprise Partner
About Fishbowl SolutionsWebCenter Mobile User Experience Design
SharePoint Integration Google Search Integration
Why Search MattersIntroduction
Why Search?
+User expectations are changing– Proliferation of internet search capabilities– Changing demographics
The Need for Search
Productivity
K-workers spend 25% time to find informationSelf-serve customer service is cheaperFast-fail saves $1B in drug cost
Cost
30-40% leaders find it hard to get information for company-wide decisionsKeep track of industry, competition
Intelligence
Can you do without your phone/computer?1 GB of data created per user annually91% use multiple search tools, 86% unhappy
WebCenter Search Frustration
+Can’t find the content after check-in+Makes users feel like the system doesn’t work+Can’t remember metadata+Decreased Adoption+Unhappy Users
The Cost of “We Can’t Find Anything”
+1 in 5 searches do not find what is they were seeking+An average knowledge worker spends 16% of their
time searching+20% spent with unsuccessful searches+An organization with 4,500 knowledge workers is
looking at a inefficiency cost of $1.7 million per year.+Many organizations are running at 40% to 70%
success rates for search
Source: http://www.personalinfocloud.com/2010/05/understanding-the-cost-of-we-cant-find-anything.html
What Is Enterprise Search?
Enterprise Search
Search All Enterprise Content from One Place
+WebCenter+File shares+SharePoint+Web Sites
Architecture
User
Search Engine
OracleWebCenter Content
Network File Share
Microsoft SharePoint Sites
SharePointConnector
File System Connector
OtherConnectors
Content Server
Connector
Other Sources
Evaluating Search OptionsWhat to Consider When
What are your search needs?
+Internet vs. Enterprise
+Reporting vs. Research
+Content Type+Language+Security
Content
+Where is my data located?– Databases– Content Management Systems – Oracle
WebCenter, SharePoint, Documentum, FileNet+Formats – html/Documents – PDF, MS Office, etc.
+Social/People Search – MS – expert finder, social proximity
Organizing Content
+Sites/Collections/Source Groups– Security Classifications– Search Subsets of Indexed Content– Configure Relevancy
Indexing Process
+Crawling– Website/HTML Content– Internal page links help determine relevancy
+Feeding (Connectors)– MS Office– PDF– Other binary files
Crawling
Search Engine
Home Page
Category Page
Category Page
Sub-Category
Page
Sub-Category
Page
Sub-Category
Page
DetailPages
DetailPages
DetailPages
Sub-Category
Page
DetailPages
Feeding
Search Engine
Content Connector
Indexes content
Asks for new or changed content items
Feeds list of new or changed content to connector
Feeds new or updated content to Search
Engine
Periodically
Content Source
Content Connectors
+Developed for individual content sources+Leverage vendor frameworks+May assist with security
Connector Availability and Features
+Connector Availability and Support– Vendor – May require additional licensing– Partners– Custom – consider documentation, user
communities, and the underlying technologies used+Features can vary greatly between search
platforms and connector implementation– Security– Metadata Configuration– Performance
Searching Secure ContentWhat to Consider When
Security
+Authentication– Identifying and validating the user performing the
search request, i.e. User Name/Password+Authorization– Determining which content the user has
permission to access. Commonly based on group memberships or specific access granted to users.
– Early Binding vs. Late Binding
User Experience & FeaturesWhat to Consider Around
Tuning Results – Relevance
+Compare platforms+True results comparison in your organization
with your content+Consider standard SEO methods to
measure/influence relevancy+Result biasing
User Experience
+Search suggestions+Spelling suggestions+Faceted classification+Text clustering
Search suggestions
+Similar terms+Type-ahead / Autocomplete
Faceted classification
+Check the topic boxes
+Limits search, particularly helpful when searching for terms with broad meanings
Search MetricsWhat to Consider Around
Popular queries
+Users are defining what’s important
+They’re also telling you what’s hard to find via navigation
Ineffective queries
+Queries with low click-through rate (CTR)+Search results aren’t what users seek
Failed (Zero Result) Queries
+Users looking for something, it’s not there+Taxonomy – valid synonyms?+Need to publish something?+Need to crawl something?
Webcenter Search Options
The Evolution of Search
USERSATISFACTION
YEAR20062007
20102011
HIGH
LOW
Verity• Local• Configurable• Millions of items
OracleTextSearch• Powerful but a lot of administrative overhead
Secure Enterprise Search (SES)
• Restricted use license • Secure crawling, indexing & searching• Improved manageability• Functionality overlap
OracleTextSearch – 11g• Extremely powerful but still high level of admin overhead
GSA Connector• In-context search experience• WebCenter websites and repositories
Oracle SES
FAST
Microsoft FAST Search
+ Highly customizable+ Pros– Connect to LOB data sources
(databases or other repositories, ERP, CRM, ECM)– Connectors for Exchange– Flexible UI customizations using web parts
+ Cons– Once search expands outside of department,
complexity goes up– Long deployment times– “Limited” WebCenter Content integration
Oracle Secure Enterprise Search
+ Enterprise search for Oracle-based systems/applications
+ Pros– Easier to install as standalone– Integrates with Oracle Applications– Integrates with Oracle WebCenter
Content+ Cons– Some connectors are an additional
cost
Google Search Appliance
+ Rapid installation with reduced administration
+ Pros– Plug-and-play– Easy to install and maintain– Integration with Oracle WebCenter
Content+ Cons– Two-year-term licenses– Limited extensibility
Google Side-by-Side Search Tool
+ Compare search results from GSA alongside results from any other search engine or alternate appliance
+ Features:– Voters vote and taken to the next query – Tool can be seeded with queries of your
choice – Simple web-based tool to configure
multiple tests – Most votes, probabilities and
confidence intervals, and whether there is enough data for the comparison to be statistically significant
– Randomize set of results that shows up on which side
– See vote history and even change previous votes.
Enterprise Search & the Fishbowl Google Search Appliance
Universal Search from Google
Fileshares
Intranets Databases Enterpriseapplications
ContentManagement
Additional GSA Features
+User Experience– Self-Learning Scorer– Query Suggestions– Automatic Spellcheck– View as HTML
+Content & Collaboration– 220+ Supported File Types
Dynamic Navigation
Fishbowl + Google + WebCenter
+ Content Server+ Enterprise Search+ SiteStudio Site+ Content-Based WebCenter
Portals
Fishbowl’s GSA Connector: Overview
+Provides alternative to native Oracle WebCenter Content database search
+ Integrate WebCenter websites, intranets, content repositories
+ Insure higher adoption rates and overall use
+Extend the Value of Your Oracle WebCenter Investment
Fishbowl GSA Connector 2.0
+What’s New– Ready-to-use templates for Oracle
Content Server– Google Search available as Quick Search – Retrieve cached text versions through
the Content Server– Expose type-ahead and spelling
suggestions– Administration interfaces for easy
collection configuration and content maintenance
– Make other GSA collections available for search within WebCenter Content: SharePoint, Fileshares, etc.
Fishbowl GSA Connector 2.0
+Additional Features– Search full text, standard, and custom
metadata – Crawl Oracle WCM (SiteStudio) sites – On-demand full search collection build
and rebuild – Supports custom search interface & result
templates– Return public and secure content based on
credentials– Search multiple WebCenter Content
instances
Once Stop Shop for GSA
+Software+Hardware+Services
“Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program. We’re looking forward to Fishbowl Solutions extending the power and reach of the Google Search Appliance by offering content connectors for Oracle UCM to customers.”Brent VerWeyst, Search Partner Lead for Google Enterprise
+ +
DemoFishbowl Solutions GSA Connector
for Oracle WebCenter Content
Increased Visitor Time Spent on Website for Sensor Manufacturer
Business Problem Internet looked “dated” Complaints regarding web
searches Site analysis showed high bounce
rates and short site visits
Fishbowl Solution GSA Connector for WebCenter
Website searches facilitated by GSA Consulting Services
Upgraded UCM 7.5 SiteStudio system to 10gR4
Implemented Dynamic Navigation
Results Increased site visitsDecreased bounce rate Increased average time on siteDecreased complaints
regarding “findability”
Public-Facing Site Studio Site
Accelerated Access to Corporate Information for Employees at Healthcare Provider
Business ProblemLost staff time wasted in
fruitless searchingConfusing results page
navigationLatency in content being
available for search
Fishbowl SolutionGSA Connector for WebCenter
Intranet searches facilitated by GSAConsulting Services
Enable Oracle WCM (SiteStudio) based web pages to be part of search results
ResultsShortened search times for
employees and development time for IT staff
Decreased administrationMore relevant search results Search backed by was Google
quickly adopted by staff
Site Studio Employee Intranet
Improved Intranet Portal Search for Employees at Healthcare Provider
Business Problem Users complained search was bad
on old intranet Poor search on the new intranet
would hurt adoption Manually sorting and configuring
search results was time consuming and ineffective
Fishbowl Solution GSA Connector for WebCenter
Intranet searches facilitated by GSA Consulting Services
Use Google Search Appliance to search WebCenter Content surfaced up via WebCenter Portal and display results in the Poratl
ResultsMore relevant search results
for usersDecreased development time
to implementBetter end-user impression
of new intranet site
WebCenter Portal Intranet
Why Fishbowl & the GSA Connector
+World’s most popular search engine backed by best-in-class ECM
+Single provider– GSA Hardware, Software and Services– GSA implementation and configuration experts
+Deep domain expertise with Oracle WebCenter– Numerous customers in production
+End-to-End Consulting Services– Project Scoping, Implementations, Support, Tuning
Summary
+What is Enterprise Search?+Enterprise Search Considerations+WebCenter Search Options+Enterprise Search with Google & Fishbowl’s
GSA Connector Version 2.0
+ +
Fishbowl Summer Webinar Series
+ Creating a Visually Rich and Personalized WebCenter-Based Intranet in 60 Days or Less
– June 7th, 12pm CST
+ ECM on the Go: A Quick Start iPad Application for Mobile Content Management
– June 14th, 12pm CST
+ Preview Fishbowl's SharePoint Connector for Oracle WebCenter Version 2.0 - Beta Customers Wanted!
– June 21st, 12pm CST
register: fishbowlsolutions.com/news
Questions?
twitter: @FishbowlE20
facebook: facebook.com/fishbowlsolutions
linkedIn: join our groups webcenter content & webcenter portal
web: fishbowlsolutions.com email: [email protected]
phone: +1.952.465.3400 blog: cfour.fishbowlsolutions.com
Contact Us to Learn More
Indexing Items fromOracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Checks in content item
Indexes content
Asks for new or changed content items
Feeds list of new or changed content IDs to Connector
Feeds new or updated content to GSA
Periodically
Searching Secured Content from withinOracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Forwards search request to the GSA
Returns list of items back to WebCenterApplies result template and
displays results to user
Requests user ID
Passes User ID back GSA
Executes query against all content
Requests which content is accessible by user
(Batch Authorization)Requests security groups and accounts user has access to
Passes security group and account information
Evaluates which items user has access to
Provides list of content items user can view
Searching Public Content from withinOracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Forwards search request to the GSA
Returns list of items back to WebCenter
Applies result template and displays results to user
Executes query against all public content
Searching Secured Content from theGoogle Search Appliance Front-End
GSA Front-EndUser
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Returns list of items to user with the GSA’s front-end interface
Executes query against all content
Requests which content is accessible by user
(Batch Authorization)Requests security groups and accounts user has access to
Passes security group and account information
Evaluates which items user has access to
Provides list of content items user can view
Requests user credentials
User credentials passed to GSA
Searching Public Content from theGoogle Search Appliance Front-End
GSA Front-EndUser
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Returns list of items to user with the GSA’s front-end interface
Executes query against all public content
Authorization
+Index Time– Access determined when content is indexed– Can be out of date since last index update– Most efficient approach
+Query Time– Access is evaluated when search is performed– May use individual HTTP HEAD requests, or more
efficient batch authorization
