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Comprehensive guide on facebook fan page promotion with tips and tricks.
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Facebook Fan Page Promotion
@mercylivi21 August 2010
Why you need Facebook Fanpage
More than 500 million active users 50% of our active users log on to
Facebook in any given day Average user has 130 friends People spend over 700 billion minutes
per month on Facebook
Why you need Facebook Fanpage
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Ways you may refer to your Facebook Page
Do: “Find us on Facebook to discover more about...”
Do: “Company X on Facebook” Do: “Check out the Company X Page on
Facebook” Do: “Find us on Facebook”
Ways you may NOT refer to your Facebook Page
Don’t: “Check out the Company X Facebook Page”
Don’t: “Company X partners with Facebook in social advertising campaign”
Don’t: “Facebook and Company X commit to serving you better adverts”
Do not use icons, visuals, logos, etc. taken from the Facebook site. Instead, use tools like Facebook badges etc.,
Ways to Use Facebook Fanpage Badge
Do: hyperlink the “Find us on Facebook” badge to your Facebook Page.
Do: hyperlink the name of your business within your promotional copy to your Facebook Page. For example, Company X on Facebook
Don’t: hyperlink the “Find us on Facebook” badge to the Facebook log-in page.
Don’t: hyperlink the word “Facebook” within your promotional copy to your Facebook Page. For example, Company X on Facebook
Maximize Your Avatar Visibility
Profile pictures on Facebook can have a maximum size of 200×600 pixels.
This applies to Pages as well. Facebook Pages do not allow background
images. However, take advantage of that full 200×600
real estate and get your brand in front of the eyes of your fans. Ex, http://www.facebook.com/pages/RentVine/326598340912?v=wall
Vanity URL Choosing a username is optional but adds an extra level of
professionalism to your business page. Usernames can only include alphanumeric characters (A-Z, 0-
9) or a period (.). You can only have one username per page. Your page must have at least 25 fans to establish a vanity URL.
This is to prevent name squatting. Usernames are not transferrable or editable. Some generic words (such as "flowers" or "pizza") are not
available. If your trademarked name has already been taken, you can
notify Facebook of this intellectual property infringement.
Integrating Blog in Fanpage Networked Blogs app – This app shows up on your profile
or in your boxes tab and displays your blog and any of the blogs you like to read. It’s a great way to promote yourself and others.
Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile
Notes (Default App) – Default App found on the right side of your profile. Add your RSS feed and view your friends’ feeds. When your blog updates it shows the article in your feed.
Integrating Twitter The Facebook application Selective Tweets. Selective
Tweet Status lets you update your Facebook status from Twitter – BUT you can choose which tweets you want – just end a tweet with #fb when you want to post it as your Facebook status – simple!
Twitter’s official page on how to add Twitter to Facebook. The Twitter app for Facebook integrates Twitter into your Facebook experience.
A nifty Facebook Page that helps you manage your Facebook Fan Pages connection to Twitter accounts.
FBML Customization
Notes Static FBML can only be added to Facebook Fan
Pages Maximum width of FBML page is 520px Include ONLY the HTML/CSS that's between the
<body> and </body> tags; NO <html>, <body>, <head> or meta tags
In order to add applications to your Fan Page, you MUST have a personal profile associated with the Page as an Administrator; the Admin can add apps when logged in.
Reviews
Reviews are similar to testimonials. you can request your fans to review your
blog, service or product Help you build credibility You are open to all positive and negative
comments Application Link
Polls
A fun and non-stressful way for all fans to participate
Send an update to them about the poll Tweet about it Way to collect data and monitor responses. Notify your fans the final results and request
opinions Application Link
Youtube Video Box
Share Video Tutorials, testimonials etc Helps your fans as well to increase your
reputation Application Link FBML can also be used
Chat with Fans
Clobby allows fan page owners to create chat rooms
Invite other fans to chat. You can kick users out from chat who
misbehaves and ban Application Link
Shopping Cart
Upload your products to the ShopTab interface
Add ShopTab to your Fanpage when fans click Buy, they will be taken to
your website to complete the transaction. 7 day free trail with three options to selectApplication Link
Place Widget (FourSquare)
• Add a Foursquare tab to the fan page using PlaceWidget app
• Once installed, all your fans can see how popular your HQ location
• Check out what feedback visitors to the HQ have left.
Extended Info
• By default every Facebook fan page comes with fields like interests etc
• Any extra field, like favorite cuisine, recently watched movie etc. can be added to the fan page profile with this app
• Can also be included in Personal Profile Page
Other Premium Apps
Wild Fire Apps
Involver
Includes Welcome Page, Coupons, Polls, Image Gallery, Quiz, Flash Embed etc…
Involver also have free apps that worth try
GA for Facebook Fanpage
• Generate img tag with GA code that can be used in Facebook fanpage which you would to track
• To track wall, again you will need to create a page with static FBML. The only difference is that to show this on the wall, you are required to make it a box. Just click on the (add) on the Box, and it will be added to the wall. To change this setting, click on “Application Settings” under the FBML that you would like to create as a box. As with other pages, please note that you have to create a unique tracking code for this page as well.
• Use tools like http://ga.webdigi.co.uk/ • More info can be found here
Facebook Insights
• Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content.
• Only Page administrators, application owners can view Insights data
Make Your Fan Page Stand Out!
• Go beyond the basic page format. Use a variety of different types of media to enhance the participation & engagement of your fans. Make the first timer's visit something to talk about and keep coming back by making your page stand out from the crowd.
Spread the Word
• Become a Fan (Like a Page)
• Share Page with Friends
• Comment, Like or Share a Post
• Include them in an “a” link
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