Facebook and government - Digital innovation: bringing your staff along with you

Strategic Communication Branch

Digital Innovation Bringing your staff along with you

Paul ChandleyGeneral Manager, Online Strategy and CommunicationVictorian Department of Justice

Using Facebook to Engage with Victorians23 April 2013

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Welcome• The authorising environment for digital innovation in

Victoria• Where to find out what others are doing• How widespread Facebook now is in government• The way we approach digital innovation at Justice

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An authorising environment

Strategic Communication Branch

www.vic.gov.au/ictstrategy

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Digital innovation in Victoria

Strategic Communication Branch

www.egov.vic.gov.au

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Facebook and government

Strategic Communication Branch

www.vic.gov.au/social-media

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Strategic Communication Branch

Innovation at JusticeSome of the ways we involve, equip and empower staff for digital innovation•Setting our online vision with our Online / Digital Strategy•Seeding innovation with our innovation and environment fund•Empowering staff for digital engagement•Working with staff and citizens to design services

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Strategic Communication Branch

Setting our online vision • The Online Services Strategy – Vision and initiatives

over the last four years • Building internal digital capabilityo New intranet (J-Info)o Better governance and policyo Social media, mobile and live broadcastingo New enterprise web platform selected

• Delivery of citizen facing serviceso New enterprise web platform implementedo Intuitive and easy to find informationo Improved self-service and citizen engagemento Extended mobile web services

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Strategic Communication Branch

Selling the strategy

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Strategic Communication Branch

Seeding innovation with an internal fund • Innovation and Environment Fund provides funding and

an evaluation process to support good ideas from staff • Annual budget of $500,000 – funds are allocated in a

two-stage process, twice each year• Ideas Jam over a two week period • Online crowd-sourcing system (Ideation) • A channel for all staff to suggest, comment on and vote

on ideas• High participation due to seamless and easy to use

technology • Ensuring ongoing staff involvement in the department’s

digital investments

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Strategic Communication Branch

Seeding innovation with an internal fund (cont.)

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Strategic Communication Branch

Empowering staff for digital engagement

www.youtube.com/VictoriaGovDOJTV

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Strategic Communication Branch

Empowering business areas to use social media

• Clear process for authorisation• Yammer and J-info used to prepare staff for external

social media• Several training options• Risk Management Workshops• General Social Media Moderation Guide• Campaign-specific moderation response guides • Ongoing support, strategic advice and issues

management from a professional team• Facebook and Government Workshop

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Strategic Communication Branch

Empowering business areas to use social media

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Strategic Communication Branch

Empowering business areas to use social media

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Strategic Communication Branch

Co-design with citizens• The new Victorian Government ICT Strategy promotes

co-design of services with citizens• The Registry of Births Deaths and Marriages (BDM) is

using the citizen co-design methodology in designing the future BDM

• Both face-to-face and digital channels• Staff, stakeholders and citizens to engage in the one

space online• Using relevant elements in existing social media policy• Empowering staff to participate and experiment but not

make it up as they go along• Will use the experience to inform new policy

development

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Strategic Communication Branch

Co-design with citizens 

www.youtube.com/VictoriaGovDOJTV

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Strategic Communication Branch

A new Digital Services Strategy – Digital First

• Just as our Online Strategy set a clear direction for staff four years ago, so will our new Digital Services Strategy (in development)

• Our aim with Digital First will be to Make our digital services so easy and convenient that

people prefer to use them, whilst those who choose not to are not disadvantaged

Embrace and embed digital in everything we do because it enables us to deliver better outcomes through more efficient, consistent and collaborative ways of working

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Strategic Communication Branch

Thanks 

PAUL CHANDLEYGeneral Manager, Online Strategy and Communication Department of Justice

Email - paul.chandley@justice.vic.gov.au Twitter - @Tretchitoff