Evaluation: why so hard?

Evaluation: why so hard?

Steph Gray, Head of Digital CommunicationsTwitter: @lesteph Email: steph.gray@bis.gsi.gov.uk

OK, I admit

I’ve been a bit rubbish at evaluation

Listening and identifying

Gathering and understanding

Designing solutions & building support

Extending communications and supporting delivery

Sustaining relationships and tracking progress

1. On to the next thing

2. People haven’t asked

3. Going on gut feel

4. It’s hard to get the data

5. It might look small

So what do we do?

URL: bis.gov.uk/gastats

Analytics

URL: dev.bis.gov.uk/digitaldashboard

Dashboards

Went well Not so well

Delivering the plan

Engaging the audience

Q: What was this project aiming to do?

Q: What went well? What didn’t?

Q: What can we learn for future projects?

Reviews

URL: blog.helpfultechnology.com

Sharing

Consistency

Internal customer feedback

What’s missing?

Optimisation

Structured participant feedback

measuring performance objectively in order to make improvements

Source: http://www.communities.gov.uk/publications/communities/communicatingwithcommunities

Objectives

Sources

Measures

Data

ImpactOutputsActivitiesInputs

Try X out

New audience

More for less

Drive take-up

Feedback

Analytics

Cost (opportunity)

The team

Reach

Engagement

Value

Cost

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URL: bis.gov.uk/creditconsultation