Erin Bury | It's Not Me, It's You: How to Turn Content From Promotional to Must-Read

CREATIVE

IT 'S NOT ME, IT 'S YOUHOW TO TURN CONTENT FROM PROMOTIONAL TO MUST-READ

Erin BuryNovember 14 , 20 13

ABOUT ME

about88 creative

2011YEAR WE WERE FOUNDED

A TEAM OF SEVEN

INDUSTRIES WE WORK IN

OUR STRENGTHS

SOCIAL MEDIA

DIGITAL STRATEGY

WRITING

REAL ESTATE

TECHNOLOGY

FASHION

LIFESTYLE

FOOD

DESIGN

BRANDING

ADELAIDE ST W

KING ST W

WELLINGTON ST W

PET

ER

ST

JOH

N STSPA

DIN

A A

VE

UN

IVER

SITY AV

E

RICHMOND ST W

QUEEN ST W

COMMUNITYMANAGEMENT

IT'S NOT YOU,IT'S ME

Creatingloveable content

have a clearly de�ned brand voice.. .

. . .but sound like a real person, not a robot

Know your ideal reader

Keep up to date with the Zeitgeist

Embrace the negativity

Show what's in it for them

PUTTING ITTO THE TEST

who creates our client content?

WILLIAM RUZVIDZODIGITAL STRATEGIST

ERIN BURYMANAGING DIRECTOR

JASON GILESDIGITAL STRATEGIST

GABRIELLA RACKOFFCREATIVE DIRECTOR

DANIELLE faberSOCIAL MEDIA COORDINATOR

CLAUDINE CASABONNEVISUAL DESIGNER

hafsa pathanSOCIAL MEDIA COORDINATOR

How we do it at 88 Creative

creating content for clients

WHATeveryou do...

Don't use a day of remembrance to market

Don't capitalize on a disaster

Don't be lazy

Don't be afraid to have fun with it

don't be so politically correct you piss people off

getin touch

HELLO@88CREATIVE.CA

@88CREATIVE

88CREATIVE.CA

FACEBOOK.COM/CREATIVE.CA

THANKYOU!