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CREATIVE
IT 'S NOT ME, IT 'S YOUHOW TO TURN CONTENT FROM PROMOTIONAL TO MUST-READ
Erin BuryNovember 14 , 20 13
ABOUT ME
about88 creative
2011YEAR WE WERE FOUNDED
A TEAM OF SEVEN
INDUSTRIES WE WORK IN
OUR STRENGTHS
SOCIAL MEDIA
DIGITAL STRATEGY
WRITING
REAL ESTATE
TECHNOLOGY
FASHION
LIFESTYLE
FOOD
DESIGN
BRANDING
ADELAIDE ST W
KING ST W
WELLINGTON ST W
PET
ER
ST
JOH
N STSPA
DIN
A A
VE
UN
IVER
SITY AV
E
RICHMOND ST W
QUEEN ST W
COMMUNITYMANAGEMENT
IT'S NOT YOU,IT'S ME
Creatingloveable content
have a clearly de�ned brand voice.. .
. . .but sound like a real person, not a robot
Know your ideal reader
Keep up to date with the Zeitgeist
Embrace the negativity
Show what's in it for them
PUTTING ITTO THE TEST
who creates our client content?
WILLIAM RUZVIDZODIGITAL STRATEGIST
ERIN BURYMANAGING DIRECTOR
JASON GILESDIGITAL STRATEGIST
GABRIELLA RACKOFFCREATIVE DIRECTOR
DANIELLE faberSOCIAL MEDIA COORDINATOR
CLAUDINE CASABONNEVISUAL DESIGNER
hafsa pathanSOCIAL MEDIA COORDINATOR
How we do it at 88 Creative
creating content for clients
WHATeveryou do...
Don't use a day of remembrance to market
Don't capitalize on a disaster
Don't be lazy
Don't be afraid to have fun with it
don't be so politically correct you piss people off
getin touch
THANKYOU!
