Engineer Entrepreneur

HowdyEngineer

Entrepreneurs!!Marc Canter

Thank you for having me

• 26+ years a CEO• Engineer Entrepreneurs = good thing• Open is the new black• Dabble in everything, do nothing• Moved to Cleveland to do the Digital City project

Culture change efforts

IIME 371, 471

A little about myself

The History of…..• MacroMind• Macromedia• The multimedia industry• Broadband• Blogging• Social Networking

MacroMind/Macromedia

• 1st multimedia player = 1984• 1st multimedia authoring system = 1985• 1st author once, playback on many platforms =

1988• Macromedia IPO = Dec. ‘93

Marc since then

• ‘92-’94 = MediaBand• ‘95 = Marc Canter Show – consulting• ’96-’97 = MediaBar, OnCommand• ‘97-’98 = ChoiceSeat SuperBowl XXXII• ’98 = Trieste ‘Digitale Citta’• ‘99 = NOW.com, Digiscents• ‘00 = Reuters, Simkin, blogging, server-in-a-closet• ‘01 = AOL, Digital Studio Productions• ‘02 = early social networking……

Social Networks

• ’03 = Tribe, AlwaysOn, aSmallWorld, 1UP• ’04 = EMI, Conde Nast• ’05 = Cyworld, Avid• ’06 = PeopleAggregator• ’07 = Sac Kings, Bell Canada, Mondadori,

TimesofIndia, Cyama, PictureMkt• ’08 = Nvidia ClubSLI, RadioOne, Rockland, NY• ‘09 = ROTClink

I used to be famous• 22 years ago I said I wanted to build

Multimedia Encyclopedias

Wikipedia is bricks & mortar

• Text + Photos• Community creation• Web links• 3M entries• But the old school form of

knowledge and education

Multimedia Encyclopedias

• Animated Charts of battles• Videos and exploded annotated diagrams of

Green Jobs skills• Interactive simulations of Polymer Engineering• 3d Visualizations• Interactive games

Entrepreneurs smell opportunity

• Multimedia -> PC• Interactive Music Videos -> interact music• Broadband TV -> video• Community Commons -> all sw will be social• Open Efforts:– Identity Gang– ourmedia.org– StructuredBlogging.org– Bill of Rights for users of Social Media

North Eastern Ohio (NEO)

• Right place, right time• Lev invited me to teach• George Nemeth• Ed Morrison• Jim Cossler• Gary Wnek – TiME• iDEA Institute• Case Connection Zone – Google Gigabit network

Digital City project

• Innovate workforce development• Sustainable model• Digital Bureaus• Dashboard containers -> distributed architecture• Collaborative tools• Case Connection Zone = Hessler St. fiber optic• IIME 371, 471 = Tues evenings 6-9 pm Nord #410

Putting my money where my mouth is

• EECS 396• IIME 371, 471• iDEA Institute• Case Connections zone• Sustainability 2019• GCA advisor• G-Networks• Youngstown Business Incubator• Applied for 2 grants, have had over 50 meetings• And I moved here….

What is a Digital City?• In the 90’s = access, wifi, digital cafes• In the 00’s = social media, email, the cloud, web

services, on-demand content, handheld devices• In the 10’s = software infrastructure

Old vs New thinking about Jobs

• Old World• f-t, 40 hours a week• The office or factory• Work by yourself• Unemployable or

5 years of experience• Rapidly decreasing,

moving “off-shore”

• New World• Part-time, any time, r-t• Virtual environment• Social working, w/ others• Anyone can learn, social

media is the vehicle• Rapidly increasing,

worldwide normalization

Old vs New thinking about Education

• Old World• Certified courses• Printed materials, slow

to update• You versus the system• Forced to sit in a class

and progress at the median rate

• Real-world meatspace

• New World• Learn by doing• On-line materials, r-t

updating• Community based

learning, learn w/ others• Virtual schools, progress

at your own rate• On-line cyberspace

Three areas of focus

#10. How rich do you want to be?• Or do you want to go to heaven?

• Inherent conflict between capitalism & humanity

#9. Change is the only way forward

#8. Bootstrap• Monetize yourself• Consult, Volunteer• Build your social capital, sweat equity• Collaborate with others

#7. Think

• Don’t believe everything you read• Follow your instincts• Define what YOUR ethics, goals and tactics are• Think strategically - FIRST• There is no ONE right

#7. Crush it• Passion• Engage in Conversations

#6. Compunction

• Invest in yourself• Define your own goals for success• Stick to it• Zig while others zag• Work through obstacles• Route around stoppage

#5. We are the future

• The people united can never be defeated• Keep it a two-way process!• Question authority until YOU are in charge!• Then contribute to change!

#4. Meetups, Unconferences• Find partners• Not everyone can be a CEO• Leave no student behind

#3. Know your friends

• Understand your enemies• Why are they insisting that you HAVE to come

into work?• Build alliances• Listen

#2. All software will be social• Evolution of Technology has brought us here -

today• It’s about the people• Break down the walls of fiefdoms• Those who resist – are doing so because…….

#1. The Internet is your friend

• Google• Wikipedia• Twitter• Facebook• Archive.org• Techmeme• Apache

#0. You = #1

• We’ve flipped the equation • The user = YOU = are the most important thing• Family & Friends = #2• NEA– Nobody owns it– Everyone can use it– Anybody can improve it

#00 – Open is the new black

• Open Data• Open Standards• Open Source• Open APIs• Open Ideas

Digital Citizens for a Digital Future

• Get comfortable using computers• Learn job skills for tomorrow• New kinds of jobs

Free Dashboard software

• Social Networking• Activity Streams• Blogging• Media Sharing• Live Video Help• Points• Volunteerism• Training• Facebook Import

LiveVideoHelp

Software as infrastructure• Dashboard is persistent, throughout the region• Dashboard adapts itself to the city it’s in• An ‘operating system’, that knows it’s context

Hardware, Bandwidth, Servers, Access

Applications and Services

Solutions, Compelling Experiences

A Day in the life of a Digital City

Webcams and Location pages• See top 16 webcams, editorially selected– Rotate throughout the day

• Click on webcam, go to a location page• Location pages:– Who lives by– Photos, videos– Other webcams– Leave comments,Reviews, Media, Links

• On shared servers

Virtuous Circle

• Utilizes live Video Help to intern and train• Volunteerism• Training• Points• Live Events• Project management and coordination• At digital bureaus, local tasks for volunteers

Catalyst for Change• Big Idea for a Big problem• Providing Open platforms• Meetings folks, building relationships• Shovel ready project• PeopleAggregator social networking platform