Emanuele Gennai, ESRI

Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201011

Accessing the datumAccessing the datum

Global Addressing SummitGlobal Addressing SummitUPU, BernUPU, Bern

GIS for a sustainable economy GIS for a sustainable economy

Emanuele GennaiEmanuele GennaiIan KoppelIan Koppel

AgendaAgenda

• Defining GISDefining GIS• GIS Address ManagementGIS Address Management• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GIS for Economic Development and GIS for Economic Development and

Humanitarian AffairsHumanitarian Affairs

BoundariesBoundaries

InfrastructureInfrastructure

AddressesAddresses

EnvironmentEnvironment

Real time locationsReal time locations

BasemapsBasemaps

Geography is a “key”Geography is a “key”

GIS Integrates All Types of DataGIS Integrates All Types of Data

GIS is an Information System…GIS is an Information System…

• Points, Lines & PolygonsPoints, Lines & Polygons

E MAIN ST

ParcelParcelID

ParcelsHaveAddressesParcelID

AddressID

Category

Official

GeoNameGeoNameID FullName

E Main St

N 1st Ave

PrefixDirection

BaseName

SuffixType

… … Linking features to databasesLinking features to databases

Geographic Information …Geographic Information …

Geographic data

Workflow and Decision Models

Maps & Visualization

… … as business logicas business logic

• Going beyond Going beyond visualization to visualization to understand:understand:– PatternsPatterns– RelationshipsRelationships– ProcessesProcesses

GIS provides powerful tools for GIS provides powerful tools for comprehending comprehending complexcomplex issues issues

GIS is Being AppliedGIS is Being AppliedAcross Many Disciplines, Professions and OrganizationsAcross Many Disciplines, Professions and Organizations

. . .. . .

Incident MappingIncident Mapping

SiteSite SelectionSelection

SpatialSpatial MeasurementMeasurement

Topographic AnalysisTopographic Analysis

Land Land ManagementManagement

ResourceResource InventoriesInventories

NetworkNetwork AnalysisAnalysis

TransportationTransportation ModelingModeling

GeoprocessGeoprocess ModelingModeling

DemographicDemographic AnalysisAnalysis

EngineeringEngineering DesignDesign

WatershedWatershed AnalysisAnalysis

FacilityFacility ManagementManagement

SpreadSpread && DiffusionDiffusion

LogisticsLogistics

RoutingRouting

CorridorCorridor SelectionSelection

ResourceResource ExplorationExploration

AgendaAgenda

• Defining GISDefining GIS• Address datasetsAddress datasets• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GOS for Economic Development and GOS for Economic Development and

A street can have several namesA street can have several names

Many street segments share Many street segments share a common street namea common street name

By modeling M-M relationships among By modeling M-M relationships among streets, address ranges, and names, every streets, address ranges, and names, every case can be representedcase can be represented

Address data modelAddress data model

• Normalized Normalized data modeldata model• Model complex relationships between features, Model complex relationships between features,

addresses, names, and zonesaddresses, names, and zones

Features Addresses

Import Address Data Into Data ModelImport Address Data Into Data Model

AgendaAgenda

• Defining GISDefining GIS• Address DatasetsAddress Datasets• Importance of GIS for Postal Importance of GIS for Postal

Services / ExamplesServices / Examples• GOS for Economic Development and GOS for Economic Development and

Applictions of Address DatasetsApplictions of Address Datasets

• Public ServicesPublic Services– Emergency response & interventionEmergency response & intervention– Call centersCall centers– Situational AwarenessSituational Awareness– Community planning & analysisCommunity planning & analysis

• Transportation Logistics Transportation Logistics – Territory OptimizationTerritory Optimization– Route OptimizationRoute Optimization

• Geo Marketing ServicesGeo Marketing Services– Direct marketingDirect marketing– Business intelligenceBusiness intelligence

• Location Based Services Location Based Services • ……

Each application type has unique addressing requirementsEach application type has unique addressing requirements

VisualizationVisualization

GeoPost geocodes any address in Switzerland with precision in the range of 5m+.

Show me addressed by courier route…Show me addressed by courier route…

Postal Security ApplicationsPostal Security Applications

Which addresses & facilities are impacted Which addresses & facilities are impacted by natural (or man-made) hazards?by natural (or man-made) hazards?

GeoMarketing AnalysisGeoMarketing Analysis

Which addresses meet selected criteria for target mailing?Which addresses meet selected criteria for target mailing?

Site SelectionSite Selection

Where should postal facilities be optimally located?Where should postal facilities be optimally located?

Routing OptimizationRouting Optimization

How can addresses be clustered for more efficient delivery?How can addresses be clustered for more efficient delivery?

18 Routes - out of balance18 Routes - out of balance

Varies 3:00 to 7:24 hours/routeVaries 3:00 to 7:24 hours/route

Reduced to 16 balanced routes

RouteSmart for ArcGISRouteSmart for ArcGISoptimizing routes for the Swiss Postoptimizing routes for the Swiss Post

Best practicesBest practices

AgendaAgenda

• Defining GISDefining GIS• GIS Address ManagementGIS Address Management• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GIS for Economic Development and GIS for Economic Development and

GIS supports a process for Guiding Human ActivitiesGIS supports a process for Guiding Human Activities

• Many ScalesMany Scales

• Many FieldsMany Fields

. . . . . . a Framework For Actiona Framework For Action

ActionAction

DecideDecide

ObserveObserve

MeasureMeasure

AnalyzeAnalyze

PlanPlan

GIS facilitates coodination and cooperationGIS facilitates coodination and cooperationBuilding a Common UnderstandingBuilding a Common Understanding

. . . Helping communication. . . Helping communication

Providing MoreProviding More• ScienceScience• Accuracy/detailAccuracy/detail• RealismRealism• Logic & analysisLogic & analysis• ImmediacyImmediacy

Creating a Sense of Creating a Sense of Engagement Engagement

Building Partnerships…Building Partnerships…

. . . For Economic Development. . . For Economic Development

Thank you for your attentionThank you for your attention

… … needs innovative approachesneeds innovative approaches

Knowing where people and things are is crucial Knowing where people and things are is crucial for Economic (re)Developmentfor Economic (re)Development

• Economic planningEconomic planning• Site selectionSite selection• MicrocreditMicrocredit• InfrastructuresInfrastructures• Natural ressourcesNatural ressources• Human settlementsHuman settlements• Touristic potentialTouristic potential• World heritageWorld heritage• Transboundary pollutantsTransboundary pollutants• ……• Disaster response and recoveryDisaster response and recovery• Damage assessmentDamage assessment

Damage Damage assessmentassessment

WHO / Health action in crises: where is the WHO / Health action in crises: where is the hospital, is it damaged, can it be reached?hospital, is it damaged, can it be reached?

Voluntary Geographic Information (VGI)…Voluntary Geographic Information (VGI)…

• Where data is Where data is inexistentinexistent or rare or rare• … … But yet badly neededBut yet badly needed• Responding to emergenciesResponding to emergencies• Collaborative approach, individual contributionCollaborative approach, individual contribution• Spatial Data InfrastructuresSpatial Data Infrastructures• OpenStreetMap (OSM)OpenStreetMap (OSM)• « Global Vision » project: worldwide, dynamic Health « Global Vision » project: worldwide, dynamic Health

centers databasecenters database• Coast map IOCoast map IO• ……

… … where mission critical data is missingwhere mission critical data is missing

Accessing the datumAccessing the datum

• Bing & Google MapsBing & Google Maps• ArcGIS OnlineArcGIS Online• Standards and interoperabilityStandards and interoperability• Spatial data InfrastructuresSpatial data Infrastructures

– INSPIREINSPIRE– Geodata.govGeodata.gov– UNSDIUNSDI

• GeoportalsGeoportals• Simple , free and accessible applications in the cloudSimple , free and accessible applications in the cloud

– Geoss ESRI geoViewer: Geoss ESRI geoViewer: http://geoss.esri.com/geoviewerhttp://geoss.esri.com/geoviewer– Data fusionsData fusions

Example: GEO Viewer: Example: GEO Viewer: OpenStreetMap integration, Fuse Multiple Imagery Sources, OpenStreetMap integration, Fuse Multiple Imagery Sources, OGC services, ArcGIS online, social media, …OGC services, ArcGIS online, social media, …

http://geoss.esri.com/geoviewer

Example Example Twitter as data source / spatial tweetsTwitter as data source / spatial tweets

Follow tweets within radiusFollow tweets within radius

In shortIn short

• Geography is key for decision makingGeography is key for decision making• An Address geo-data model automizes data acquisition An Address geo-data model automizes data acquisition

and geocodingand geocoding• Knowing where PEOPLE are can save livesKnowing where PEOPLE are can save lives• Today, data can be easily harvested and information Today, data can be easily harvested and information

accessedaccessed• Innovative thinking is needed to manage addresses and Innovative thinking is needed to manage addresses and

locations in Developing Countrieslocations in Developing Countries• Knowing where things and people are is a requisite for Knowing where things and people are is a requisite for

economic growth and (re)developmenteconomic growth and (re)development

Environmental Systems Research Institute, Inc. (ESRI)Environmental Systems Research Institute, Inc. (ESRI)

Emanuele Gennai (Emanuele Gennai (egennai@esri.comegennai@esri.com): Global Affairs Account Executive): Global Affairs Account Executive

Ian Koppel (Ian Koppel (ikoppel@esri.comikoppel@esri.com): EU Transportation Industry Manager): EU Transportation Industry Manager

Thank youThank you

Emanuele Gennai, ESRI

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