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Accessing the Datum: GIS for Sustainable Economic Growth
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Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201011
Accessing the datumAccessing the datum
Global Addressing SummitGlobal Addressing SummitUPU, BernUPU, Bern
GIS for a sustainable economy GIS for a sustainable economy
Emanuele GennaiEmanuele GennaiIan KoppelIan Koppel
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201022
AgendaAgenda
• Defining GISDefining GIS• GIS Address ManagementGIS Address Management• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GIS for Economic Development and GIS for Economic Development and
Humanitarian AffairsHumanitarian Affairs
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201033
BoundariesBoundaries
InfrastructureInfrastructure
AddressesAddresses
EnvironmentEnvironment
Real time locationsReal time locations
BasemapsBasemaps
Geography is a “key”Geography is a “key”
GIS Integrates All Types of DataGIS Integrates All Types of Data
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201044
GIS is an Information System…GIS is an Information System…
• Points, Lines & PolygonsPoints, Lines & Polygons
E MAIN ST
N 1
ST A
VE
123
120
ParcelParcelID
1
ParcelsHaveAddressesParcelID
1
1
AddressID
1
2
Category
Official
Entrance
AddressAddressID HouseNumber
1
2
123
120
AddressesHaveNamesAddressID GeoNameID
1
2
1
2
Category
Official
Official
GeoNameGeoNameID FullName
1
2
E Main St
N 1st Ave
PrefixDirection
E
N
BaseName
Main
1st
SuffixType
St
Ave
… … Linking features to databasesLinking features to databases
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201055
Geographic Information …Geographic Information …
Geographic data
Workflow and Decision Models
Maps & Visualization
… … as business logicas business logic
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201066
• Going beyond Going beyond visualization to visualization to understand:understand:– PatternsPatterns– RelationshipsRelationships– ProcessesProcesses
GIS provides powerful tools for GIS provides powerful tools for comprehending comprehending complexcomplex issues issues
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201077
GIS is Being AppliedGIS is Being AppliedAcross Many Disciplines, Professions and OrganizationsAcross Many Disciplines, Professions and Organizations
. . .. . .
Incident MappingIncident Mapping
++
SiteSite SelectionSelection
SpatialSpatial MeasurementMeasurement
Topographic AnalysisTopographic Analysis
Land Land ManagementManagement
ResourceResource InventoriesInventories
NetworkNetwork AnalysisAnalysis
TransportationTransportation ModelingModeling
GeoprocessGeoprocess ModelingModeling
DemographicDemographic AnalysisAnalysis
EngineeringEngineering DesignDesign
WatershedWatershed AnalysisAnalysis
FacilityFacility ManagementManagement
SpreadSpread && DiffusionDiffusion
LogisticsLogistics
RoutingRouting
CorridorCorridor SelectionSelection
ResourceResource ExplorationExploration
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201088
AgendaAgenda
• Defining GISDefining GIS• Address datasetsAddress datasets• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GOS for Economic Development and GOS for Economic Development and
Humanitarian AffairsHumanitarian Affairs
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 201099
A street can have several namesA street can have several names
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101010
Many street segments share Many street segments share a common street namea common street name
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101111
By modeling M-M relationships among By modeling M-M relationships among streets, address ranges, and names, every streets, address ranges, and names, every case can be representedcase can be represented
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101212
Address data modelAddress data model
• Normalized Normalized data modeldata model• Model complex relationships between features, Model complex relationships between features,
addresses, names, and zonesaddresses, names, and zones
Features Addresses
Names
Zones
* * *
*
*
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101313
Import Address Data Into Data ModelImport Address Data Into Data Model
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101414
AgendaAgenda
• Defining GISDefining GIS• Address DatasetsAddress Datasets• Importance of GIS for Postal Importance of GIS for Postal
Services / ExamplesServices / Examples• GOS for Economic Development and GOS for Economic Development and
Humanitarian AffairsHumanitarian Affairs
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101515
Applictions of Address DatasetsApplictions of Address Datasets
• Public ServicesPublic Services– Emergency response & interventionEmergency response & intervention– Call centersCall centers– Situational AwarenessSituational Awareness– Community planning & analysisCommunity planning & analysis
• Transportation Logistics Transportation Logistics – Territory OptimizationTerritory Optimization– Route OptimizationRoute Optimization
• Geo Marketing ServicesGeo Marketing Services– Direct marketingDirect marketing– Business intelligenceBusiness intelligence
• Location Based Services Location Based Services • ……
Each application type has unique addressing requirementsEach application type has unique addressing requirements
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101616
VisualizationVisualization
GeoPost geocodes any address in Switzerland with precision in the range of 5m+.
Show me addressed by courier route…Show me addressed by courier route…
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101717
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101818
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20101919
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102020
Postal Security ApplicationsPostal Security Applications
Which addresses & facilities are impacted Which addresses & facilities are impacted by natural (or man-made) hazards?by natural (or man-made) hazards?
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102121
GeoMarketing AnalysisGeoMarketing Analysis
Which addresses meet selected criteria for target mailing?Which addresses meet selected criteria for target mailing?
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102222
Site SelectionSite Selection
Where should postal facilities be optimally located?Where should postal facilities be optimally located?
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102323
Routing OptimizationRouting Optimization
How can addresses be clustered for more efficient delivery?How can addresses be clustered for more efficient delivery?
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102424
18 Routes - out of balance18 Routes - out of balance
Varies 3:00 to 7:24 hours/routeVaries 3:00 to 7:24 hours/route
Reduced to 16 balanced routes
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102525
RouteSmart for ArcGISRouteSmart for ArcGISoptimizing routes for the Swiss Postoptimizing routes for the Swiss Post
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102626
Best practicesBest practices
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102727
AgendaAgenda
• Defining GISDefining GIS• GIS Address ManagementGIS Address Management• Importance of GIS for Postal ServicesImportance of GIS for Postal Services• ExamplesExamples• GIS for Economic Development and GIS for Economic Development and
Humanitarian AffairsHumanitarian Affairs
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102828
GIS supports a process for Guiding Human ActivitiesGIS supports a process for Guiding Human Activities
• Many ScalesMany Scales
• Many FieldsMany Fields
. . . . . . a Framework For Actiona Framework For Action
ActionAction
DecideDecide
ObserveObserve
MeasureMeasure
AnalyzeAnalyze
PlanPlan
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20102929
GIS facilitates coodination and cooperationGIS facilitates coodination and cooperationBuilding a Common UnderstandingBuilding a Common Understanding
. . . Helping communication. . . Helping communication
Providing MoreProviding More• ScienceScience• Accuracy/detailAccuracy/detail• RealismRealism• Logic & analysisLogic & analysis• ImmediacyImmediacy
Creating a Sense of Creating a Sense of Engagement Engagement
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103030
Building Partnerships…Building Partnerships…
. . . For Economic Development. . . For Economic Development
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103131
Thank you for your attentionThank you for your attention
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103232
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103333
… … needs innovative approachesneeds innovative approaches
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103434
Knowing where people and things are is crucial Knowing where people and things are is crucial for Economic (re)Developmentfor Economic (re)Development
• Economic planningEconomic planning• Site selectionSite selection• MicrocreditMicrocredit• InfrastructuresInfrastructures• Natural ressourcesNatural ressources• Human settlementsHuman settlements• Touristic potentialTouristic potential• World heritageWorld heritage• Transboundary pollutantsTransboundary pollutants• ……• Disaster response and recoveryDisaster response and recovery• Damage assessmentDamage assessment
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103535
Damage Damage assessmentassessment
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103636
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103737
WHO / Health action in crises: where is the WHO / Health action in crises: where is the hospital, is it damaged, can it be reached?hospital, is it damaged, can it be reached?
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103838
Voluntary Geographic Information (VGI)…Voluntary Geographic Information (VGI)…
• Where data is Where data is inexistentinexistent or rare or rare• … … But yet badly neededBut yet badly needed• Responding to emergenciesResponding to emergencies• Collaborative approach, individual contributionCollaborative approach, individual contribution• Spatial Data InfrastructuresSpatial Data Infrastructures• OpenStreetMap (OSM)OpenStreetMap (OSM)• « Global Vision » project: worldwide, dynamic Health « Global Vision » project: worldwide, dynamic Health
centers databasecenters database• Coast map IOCoast map IO• ……
… … where mission critical data is missingwhere mission critical data is missing
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20103939
Accessing the datumAccessing the datum
• Bing & Google MapsBing & Google Maps• ArcGIS OnlineArcGIS Online• Standards and interoperabilityStandards and interoperability• Spatial data InfrastructuresSpatial data Infrastructures
– INSPIREINSPIRE– Geodata.govGeodata.gov– UNSDIUNSDI
• GeoportalsGeoportals• Simple , free and accessible applications in the cloudSimple , free and accessible applications in the cloud
– Geoss ESRI geoViewer: Geoss ESRI geoViewer: http://geoss.esri.com/geoviewerhttp://geoss.esri.com/geoviewer– Data fusionsData fusions
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20104040
Example: GEO Viewer: Example: GEO Viewer: OpenStreetMap integration, Fuse Multiple Imagery Sources, OpenStreetMap integration, Fuse Multiple Imagery Sources, OGC services, ArcGIS online, social media, …OGC services, ArcGIS online, social media, …
ESRI Inc (c) 2010ESRI Inc (c) 2010
http://geoss.esri.com/geoviewer
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20104141
Example Example Twitter as data source / spatial tweetsTwitter as data source / spatial tweets
Follow tweets within radiusFollow tweets within radius
ESRI Inc (c) 2010ESRI Inc (c) 2010
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20104242
In shortIn short
• Geography is key for decision makingGeography is key for decision making• An Address geo-data model automizes data acquisition An Address geo-data model automizes data acquisition
and geocodingand geocoding• Knowing where PEOPLE are can save livesKnowing where PEOPLE are can save lives• Today, data can be easily harvested and information Today, data can be easily harvested and information
accessedaccessed• Innovative thinking is needed to manage addresses and Innovative thinking is needed to manage addresses and
locations in Developing Countrieslocations in Developing Countries• Knowing where things and people are is a requisite for Knowing where things and people are is a requisite for
economic growth and (re)developmenteconomic growth and (re)development
Global Addressing Summit, Bern, April 23, 2010Global Addressing Summit, Bern, April 23, 20104343
Environmental Systems Research Institute, Inc. (ESRI)Environmental Systems Research Institute, Inc. (ESRI)
Emanuele Gennai (Emanuele Gennai ([email protected]@esri.com): Global Affairs Account Executive): Global Affairs Account Executive
Ian Koppel (Ian Koppel ([email protected]@esri.com): EU Transportation Industry Manager): EU Transportation Industry Manager
Thank youThank you