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YOUTUBEHow to Create Your Own YouTube Channel for Marketing

Instructor | Roger Lopez

What is a YouTube Channel?

Why is a Channel Important?

§ Provides a single YouTube URL to link to in other media§ Establishes your brand on YouTube§ Establishes relationship with customers§ Leads viewers to other videos§ Leads viewers to your website

Elements of a YouTube Channel

Featured Video

Elements of a YouTube Channel

Profile

Elements of a YouTube Channel

Uploads and Favorites

Elements of a YouTube Channel

Channel Comments

Recent Activity

Elements of a YouTube Channel

Subscriber

Friends

1.Upload your first video2.That’s it!

How to Create a Channel Page

Customizing Your YouTube Channel

Customize contentEdit Settings

Change color and background imageSend Bulletins

Customizing Your YouTube Channel

Channel name

Tags for Search Optimization

Selecting Content Modules

Choosing Video Content

Video layout

Featured Video

Automatically Play featured video

Choosing Video Content

Predesigned themes

Custom Colors and Fonts

Custom backgroundImage

Is that all there is?  Yes…  Unless you have a brand channel

Understanding Brand Channels

•Available only to major advertisers• More customization•More branding opportunities•More click opportunities•Looks more like a traditional branded web page

Clickable LinksChannel Banner

How Do You Get a Brand Channel?§ Establish a Google AdWords account§ Apply atwww.youtube.com/t/advertising§ Commit to at least $250,000 inAdWords/YouTube advertising§ $100,000 on YouTube Promoted Videos

Working Your YouTube Channel§ Post bulletins to channel subscribers§ Bulletins appear:– On your channel page– On home pages of all subscribers and friends§ YouTube equivalent of email marketing

Posting a Bulletin

The Bottom Line§ Your channel is your home page onYouTube§ Customize your channel page to reflect your brand imaging§ Promote your channel page in other online media§ Market to channel subscribers via regular bulletins

How To Get Metrics

Questions Contact Roger: roger@inemode.com Twitter: inemode

Blog/Web: www.inemode.com